World Rowing Teams Up With Ergatta for Gaming and Esports Revolution
World Rowing has teamed up with Ergatta, a leading fitness gaming company, to explore the realms of gaming and Esports. This partnership, set to debut at the 2027 Olympic Esports Games, signals a new era for the sport.
World Rowing, aiming to attract younger and more mainstream audiences, has chosen Ergatta as its preferred partner for gaming and Esports initiatives. Ergatta, known for its immersive fitness gaming experiences on various equipment like treadmills, bikes, and rowers, powered by its partnership with iFIT, brings a fresh perspective to the sport.
The collaboration opens up exciting opportunities for both companies. Ergatta will support installations and competitions in major rowing events through its partnership with Concept2. Moreover, Ergatta's software will be utilised by World Rowing to organise and manage Esports competitions, further integrating gaming into the sport.
The partnership between World Rowing and Ergatta is set to revolutionise the way rowing is experienced and engaged with. With Ergatta's immersive gaming experiences and World Rowing's global reach, the stage is set for a new, technologically advanced era of the sport. The 2027 Olympic Esports Games will mark the first time this innovative collaboration takes centre stage.
