wedotv Expands in Italy with Sky Italia Launch
wedotv, a leading provider of free, ad-supported streaming services, has expanded its reach in Italy. The company has launched two FAST channels, wedotv movies Italy and wedotv BIG Stories, on Sky Italy. This move makes the channels available to more than a third of Italian households.
The channels are distributed via the Eutelsat Hotbird neighbourhood (13° East) and utilise HbbTV addressable TV technology for dynamic ad insertion in Italy. wedotv movies Italy and wedotv BIG Stories are also accessible on various other platforms, including tivùsat, Samsung TV Plus, LG Channels, Vidaa (Hisense), Tiscali, wedotv.com, and its Italian-language apps.
Italy is the first European market outside the DACH region and the UK where wedotv has rolled out its AVOD and FAST services. The search results do not specify other partners of WeDoTV that provide FAST channels in Italy besides Sky Italy. However, they mention other organizations like Globant and Amagi involved in similar digital projects, but not specifically with WeDoTV.
wedotv's expansion into Italy marks a significant step in its European growth strategy. With its channels now available on Sky Italy and other platforms, wedotv is poised to reach a wider audience in the Italian market.
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