Walmart Jumps Deeper into the Roblox Universe with a New Experience: Roblox: Walmart Discovered
Walmart Debuts Virtual Presence on Roblox Platform
Get ready to explore a fresh virtual world, as Walmart has just announced the launch of its latest Roblox experience: Roblox: Walmart Discovered. Opening its doors to players aged 13 and above, this new space promises a plethora of surprises, especially in the beauty, sports, and pets departments. The virtual landscape also includes trending, racing, "town and city," and entertainment zones, with plans to expand further this year.
Players can wander through these sections, discovering games, indie experiences, and virtual items, all voted on by the Roblox community. Walmart Discovered will showcase over 300 community creators over the next four months, thanks to its nomination system. Don't forget to save those virtual items or experiences you find for later purchases with Walmart's My Department and My Cart features.
Diving Deeper into the Roblox Realm: A Growing Trend
This latest venture signifies Walmart's continued exploration of the Roblox universe. Earlier this year, the retail giant shut down its Universe of Play space on Roblox after six months, following a pre-planned move. However, just a month ago, Walmart debuted the Supercampus game on Roblox, complete with a back-to-school theme.
With its new experience, Walmart is also paving the way for creators to profit from their creations. Using the Roblox digital currency, Robux, creators and developers of all sizes can monetize their virtual item sales. William White, chief marketing officer of Walmart U.S., explains their approach: "We're spending more time on these virtual platforms, testing, learning, and creating innovative experiences that inspire customers and foster those communities and connections."
Many other brands and retailers have followed suit, recognizing Roblox as a prime platform to connect with a younger generation of consumers. In March, The Home Depot introduced its Virtual Kids Workshop, allowing players to collect materials and build projects. Forever 21 launched its F21 Metaverse Collection last year, featuring hoodies and T-shirts designed with virtual product assortment elements.
Joining the likes of Walmart, Threadless is also empowering creators to monetize their Roblox merchandise. In early May, the e-commerce company partnered with Spaceport, an intellectual property licensing company, to sell digital clothing for online avatars. Threadless artists will earn royalties from these sales in U.S. dollars.
In conclusion, Walmart's new Roblox experience represents another step in the retail giant's deeper immersion into the virtual realm, as countless brands and retailers strive to reach Roblox's vibrant community of players.
- The Roblox: Walmart Discovered experience, opening to players aged 13 and above, offers a variety of sports, beauty, and pets zones.
- The trending, racing, "town and city," and entertainment zones in Walmart Discovered are chosen by the Roblox community through votes.
- Walmart Discovered plans to showcase over 300 community creators over the next four months, enabling them to earn Robux through sales of their virtual items.
- Players can save their virtual items or experiences for later purchases using Walmart's My Department and My Cart features.
- Brands like The Home Depot, Forever 21, Threadless, and others are leveraging Roblox as a means to connect with a younger generation of consumers and empower creators to monetize their merchandise.
- Artificial Intelligence technology continues to play a role in these endeavors, as companies like Walmart employ AI to test, learn, and create innovative experiences for consumers.
