Unleashing Virtual Shopping: Crate & Barrel's Immersive New Experience
Virtual Shopping Experience Introduced by Crate and Barrel
Step into the future of retail as Crate and Barrel unveils its groundbreaking virtual flagship store, built in partnership with experiential e-commerce platform Obsess. This online shopping extravaganza replicates the brand's swanky new store at 881 Broadway in NYC's Flatiron neighborhood [Source: Press Release].
In this beautifully crafted virtual environment, you can visualize and customize your dream living space. Pick a sofa, ensemble your living room, and even design a unique bouquet with Crate and Barrel's exquisite selection of vases and botanicals. This digital wonderland houses separate shopping rooms for dining, kitchen, living room, botanical shop, and Crate & Kids categories [Source: Auto-Generated Content].
Customers stand to benefit as they can now schedule a free appointment, whether in-store or online, browse walls stuffed with swatches, light fixtures, tableware, and more.
Crate and Barrel's virtual store, spanning over 450 products and eight rooms, represents one of the largest fully 3D-rendered spaces Obsess has created to date. This immersive online experience offers an unprecedented level of interactive personalization, allowing customers to handpick items according to their unique tastes [Source: Auto-Generated Content].
Sebastian Brauer, Senior Vice President of Product Design, Visual, and Head of Web 3.0 at Crate & Barrel, shares, "Our virtual store, in conjunction with Obsess, is a trailblazing endeavor for us as a brand. We're thrilled to help our online global customers visualize and experience our new physical flagship in NYC. Our objective is to help our customers create their ideal space from tableware to furniture, lighting, décor, and more, from the comfort of their homes."
Visitors to this photorealistic, 360-degree recreation of the NYC Crate and Barrel flagship can connect with the virtual store's Design Desk for complimentary design and trade services with Crate and Barrel's design experts.
Brands are increasingly embracing this era of hyper-personalized online shopping experiences, with virtual stores boasting custom avatars, digital wearables, and advanced tech like AI, VR, or NFTs [Source: Auto-Generated Content]. This year alone, brands such as Elizabeth Arden, Crocs, Laneige, and J. Crew have partnered with Obsess to create immersive shopping experiences. Last week, J. Crew launched a themed holiday-inspired version of its virtual store, featuring an AI card generator [Source: Auto-Generated Content].
Join the revolution of virtual retail and experience the future of shopping with Crate and Barrel!
- Crate and Barrel's collaboration with Obsess has led to the creation of a pioneering virtual flagship store, offering an immersive online shopping experience.
- This virtual store, modeled after the brand's new store at 881 Broadway in NYC, allows customers to visualize and customize their dream living spaces.
- With the virtual store, customers can schedule appointments, browse a wide range of products like swatches, light fixtures, tableware, and more.
- The virtual store, spanning over 450 products and eight rooms, is one of the largest fully 3D-rendered spaces Obsess has created, offering interactive personalization.
- Sebastian Brauer, Senior Vice President of Product Design, Visual, and Head of Web 3.0 at Crate & Barrel, believes the virtual store represents a trailblazing direction for the brand, providing customers with the ability to create their ideal spaces from tableware to furniture.
- Visitors to the photorealistic, 360-degree recreation of the NYC Crate and Barrel flagship can connect with the virtual store's Design Desk for complimentary design and trade services with Crate and Barrel's design experts.
- Brands are increasingly adopting hyper-personalized online shopping experiences, incorporating technology such as AI, VR, or NFTs, as seen in collaborations between Obsess and brands like Elizabeth Arden, Crocs, Laneige, J. Crew, and more.
