Unmissable Insight: Demonstrating the worth of your self-published game - A marketing speech for independent publishers
In an exciting new development for the gaming industry, Gamasutra, a leading source for news, perspectives, and community on game development, has launched a Webcasts series. The first instalment, now available on-demand, features Victoria Tran, the community director at Among Us developer Innersloth, who shared valuable insights into conveying a game's value through marketing.
During her 30-minute discussion, Tran focused on understanding the audience, telling a compelling story, showing rather than telling, focusing on core selling points, building trust and credibility, and leveraging multiple channels thoughtfully.
Tran, who previously served as the communications director at Kitfox Games, is renowned for her ability to build communities and generate interest in her projects. She has worked on titles such as Boyfriend Dungeon, Dwarf Fortress, Pupperazzi, and more.
The presentation, sponsored by Xsolla, also included a 15-minute discussion on game publishing and distribution, led by Chris Hewish, President of Xsolla. Hewish, with his experience leading multi-team video game studios and global interactive business units, provided valuable insights into navigating the future of game publishing and distribution.
The event was moderated by Kris Graft, editor-in-chief and publisher of Gamasutra. The presentation was followed by a 15-minute moderated live Q&A session, allowing attendees to delve deeper into the topics discussed.
Xsolla's solution aims to easily integrate with existing businesses, allowing for growth across all platforms. Their presentation provided a comprehensive overview of the future of game publishing and distribution, offering practical advice for developers and publishers alike.
Tran's strategies for conveying a game's value not only focus on adding value but also finding a game's value and creating a message that resonates with the audience. By understanding the audience deeply, telling a compelling story, showing the game in action, focusing on core selling points, building trust and credibility, and leveraging multiple channels thoughtfully, developers can connect emotionally with their audience and clearly communicate the unique benefits their game offers.
For a more detailed breakdown of these strategies and practical examples, Gamasutra's webcast with Victoria Tran is a must-watch for anyone involved in game development or marketing.
- Victoria Tran, who discussed strategies for conveying a game's value, emphasized the importance of using smartphones and gadgets to showcase games in action, thereby allowing developers to connect emotionally with their audience.
- In Future game publishing and distribution discussions, Chris Hewish, President of Xsolla, highlighted the potential of integrating technology such as smartphones and gadgets, promoting easy integration with existing businesses and growth across all platforms.
