Uncertainty Surrounds Maserati's Electric Vehicle Future due to Stellantis' Declined Investment Commitments
Maserati, a luxury automaker under parent company Stellantis, is reportedly reevaluating its EV-only commitment for 2030. Stellantis, which also oversees brands like Dodge and Jeep, has taken a write-down of €1.5 billion on its investment in Maserati, according to financial reports.
The struggle lies in Maserati's inability to match its BEV investments with BEV sales, resulting in a 70% decline in profits in 2024. Moreover, Maserati's late entry in the Chinese market and the subsequent shift in customer preferences towards domestic brands have affected its global sales, dropping from 26,600 vehicles in 2023 to 11,300 in 2024.
Amidst these challenges, Maserati's impending Folgore electric version of the MC20 and other projects may be on the chopping block, as confirmed by Stellantis' financial documents and Italian manufacturing union FIM.
Physical Attacks Against Bitcoin Holders Surge As BTC Price Rises
The industry is observing a trend of luxury automakers recalibrating their EV commitments in light of soft market demand. For instance, Porsche is prioritizing a combustion-powered Macan model to fulfill early demand for its all-electric SUV replacement. The luxury automotive landscape is dynamic, requiring brands to stay nimble in the face of changing consumer preferences, market uncertainties, and regulatory changes.
New Guns, More Ammo: Ukraine’s Artillery Blasts Away At A Rate Of Millions Of Shells A Year
Sources:
Today’s NYT Mini Crossword Clues And Answers For Saturday, March 1st
- Mini Delays EV Production Amid Industry Volatility
- BMW Strategy: Betting on Hybrid and EV Cars
- Why BMW Is Delaying its All-Electric Future
- California's EV Mandate: What Could Be Next?
- Stellantis, recognizing the challenges faced by Maserati in its EV-only commitment, has setattribute to reevaluate its strategic plans for the luxury brand.
- Despite Maserati's commitments to BEVs, the creditline for its electrification projects may be under review, given the decline in BEV sales and profits.
- The ongoing crisis at Maserati has prompted discussions within Stellantis about potential changes to its Maserati Article_paragraph_2, including possible adjustments to its EV commitment for the future.