Uber Ready for Busiest Night with Data-Driven Pricing and Driver Boost
Uber is gearing up for its busiest day of the year, New Year's Eve, with plans to manage demand and keep customers happy. The ride-hailing giant has learned from past experiences, such as the infamous 2014 New Year's Eve, when surge pricing led to customer backlash on social media.
Uber's approach for New Year's Eve 2014 was a lesson in balancing supply and demand. The company avoided extreme surge pricing by using dynamic pricing powered by data and algorithms. This ensured ride availability without shocking fare increases. Additionally, Uber likely ramped up driver availability during peak times to prevent excessive price surges.
This year, Uber is set to discuss its strategies for New Year's Eve with Ustream CEO Brad Hunstable. He will share their plans for a special internet broadcast. Meanwhile, Tal Klein of Adalom will join the show to discuss the recent Sony attacks, which will air on December 31, 2014.
As New Year's Eve approaches, Uber is prepared to meet consumer demand without infuriating customers. With strategies in place to manage pricing and availability, the company aims to provide a smooth ride experience for all. Meanwhile, tech enthusiasts can look forward to discussions on Uber's plans and the latest on the Sony attacks during a special New Year's Eve broadcast.
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