Two Notable Email Services Ideal for Authors in 2025, along with One Service to Steer Clear Of
In the digital age, building a strong mailing list is essential for authors looking to effectively communicate with readers, share updates, and promote their work. Choosing the right email service provider (ESP) is crucial in this endeavour. Here's a comparison of four top ESPs suitable for authors: Google Workspace, Mailchimp, SendGrid, and Sender.
### 1. Google Workspace
Google Workspace offers a professional setup for authors at $3.50 per month per mailbox. It provides custom domain support, multiple email aliases, forwarding options, and seamless integration with Google Drive, Docs, and Calendars, along with at least 30GB of cloud storage. Google Workspace is an ideal choice for authors who use Google Docs and Drive for writing and collaboration.
### 2. Mailchimp
Mailchimp is a popular ESP, offering a free plan with upgradable options. Its user-friendly interface, automated campaigns, and customer journeys make it an attractive choice for authors looking to create engaging newsletters without extensive technical knowledge. Additionally, Mailchimp integrates with e-commerce platforms.
However, Mailchimp's pricing structure can be considered tricky, with plans starting at $13, $20, and $350 a month. Moreover, it might not be the best choice for indie authors with simpler needs due to its focus on big businesses with loads of subscribers and enterprise-level features.
### 3. SendGrid
SendGrid is an ideal choice for authors who need reliable bulk email capabilities, especially for promotional campaigns. With high deliverability rates (99%), easy integration with platforms like WordPress, and detailed analytics, SendGrid ensures that your emails reach the recipients.
### 4. Sender
Sender offers competitive pricing with an emphasis on effective campaigns. It provides automation capabilities and effective email marketing tools, making it suitable for authors who need a simple yet effective platform for email marketing campaigns with good automation features.
### Other ESPs to Consider
Kit (formerly ConvertKit) and MailerLite are also worth considering. Kit offers a new drag and drop email builder, landing page templates, sign-up form templates, and integrations with various services. It has the most functionality and advanced capabilities but becomes more expensive than MailerLite once the number of subscribers exceeds 10,000 or specific premium features are required.
MailerLite, on the other hand, offers an awesome free account with many features, making it the best choice for independent authors starting their mailing list. Its free account offers unlimited emails, along with tagging, segmenting, automation, and more.
When choosing an ESP, factors such as the number of subscribers, emails sent each month, and budget play a significant role. It's essential to consider these aspects to ensure that you make the right choice from the outset to save time, money, and headache.
[1] Google Workspace pricing details can be found at: https://workspace.google.com/pricing/ [2] SendGrid pricing details can be found at: https://sendgrid.com/pricing [3] Mailchimp, Sender, and MailerLite pricing details can be found on their respective websites.
The indie author might find Sender an appealing email service provider (ESP) due to its competitive pricing and effective email marketing tools. On the other hand, the author could also consider other ESPs like MailerLite, which offers an impressive free account with several features, making it ideal for starting a mailing list on a budget. Effective communication with readers across social media platforms can be significantly boosted with the right ESP, harnessing the power of technology in promoting one's lifestyle as an author.
