"Twelve Notable SaaS Businesses Hailing from Colombia"
Colombia, a rising tech powerhouse in Latin America, is home to a thriving SaaS (Software-as-a-Service) ecosystem. The country's political stability, bilingual workforce, and expanding digital infrastructure have created an ideal environment for SaaS growth [3][4].
Several key companies are leading the charge in Colombia's SaaS sector. Notable among them are nearshore software development firms such as PSL (Perficient) and Qubika, which offer custom software development and likely SaaS platform development [2]. Another standout is Teravision Technologies, based in Bogotá, that specialises in mobile app development across iOS and Android platforms, AI development and consulting, and custom software development, which can include SaaS product development elements [1].
| Company | Location | Core SaaS-Related Services | |------------------------|------------------|-------------------------------------------------------------------------------------------------------------------| | PSL (Perficient) | Colombia | Custom software development, nearshore software outsourcing, likely SaaS platform development | | Qubika | Colombia, Uruguay| Nearshore software development, SaaS application design and maintenance | | Teravision Technologies | Bogotá, Colombia| Mobile app development (iOS, Android), AI development and consulting, custom software development |
Colombia's competitive operational costs and well-educated workforce make it an attractive destination for SaaS development and servicing [3]. Beyond Colombia, companies like CONTUS Tech based in the USA offer extensive SaaS development services to various industries [5].
The Colombian SaaS landscape benefits from government initiatives promoting digital transformation, 5G and fiber broadband networks, and a readiness for remote work and scalable SaaS operations, all critical for SaaS companies [4].
In addition to these companies, Genius Sports, a London-based organisation with an office in Medellín, captures and analyses sports data to power various products. Coupa Software uses artificial intelligence to power its spend management platform, offering solutions for businesses of all sizes. HubSpot provides cloud-based marketing, sales, and content platforms, and its flagship generative AI tool powers its software.
Other notable SaaS companies in Colombia include Celes, a Barranquilla-based company offering AI-driven retail solutions, JumpCloud, a SaaS company helping businesses manage devices and identities, Yalo, an AI company offering customer support solutions, and TiendAPP, an e-commerce platform with multi-tenant cloud infrastructure based in Medellín.
Demetria, a coffee SaaS startup based in Colombia, uses AI to create a flavor profile for coffee beans. Cobre, a fintech company, offers solutions to businesses through an API. B2Chat is a multichannel integration that leverages WhatsApp as a marketing platform for e-commerce businesses. BEWE provides a marketing and customer engagement platform for health and beauty businesses.
Lastly, Liftit, a logistics company, helps brands optimize their deliveries in Latin America, offering a configurable platform with real-time notifications, route optimization, and a data dashboard. Because Liftit is cloud-native, it also features integration with Oracle and SQL servers for easier onboarding.
As the SaaS industry continues to grow in Colombia, these companies are shaping the nation's tech landscape and positioning it as a strategic hub for SaaS companies expanding or outsourcing in Latin America.
The competitive operational costs and well-educated workforce in Colombia make it an appealing destination not only for SaaS development and servicing within the country but also for global companies such as CONTUS Tech from the USA [5]. Furthermore, the Colombian government's initiatives promoting digital transformation and the expanding digital infrastructure are crucial factors for attracting SaaS companies and establishing Colombia as a strategic hub for SaaS operations and business growth, enmeshed with key players like PSL (Perficient), Qubika, Teravision Technologies, Celes, JumpCloud, Yalo, TiendAPP, Genius Sports, Coupa Software, HubSpot, Demetria, Cobre, and B2Chat, each revolutionizing diverse sectors such as finance, lifestyle, business, and technology.
