TUNL Revolutionizes Athlete Tunnel Walk, Connecting Brands with Creators
The athlete tunnel walk, once a simple pre-game ritual, has evolved into a global stage for self-expression, thanks in part to Kobe Bryant's iconic Michael Jordan jersey walk in 2002. TUNL, a revolutionary platform, is capitalising on this trend, aiming to connect brands with creators in an authentic and effective way.
Founded by Ashley Champ, with co-founders including Steve Irby of Street Dreams magazine and Kendall Hurns from Arte Haus, TUNL is disrupting the fashion industry. It focuses on the athlete tunnel walk as a global stage, offering a 360-degree approach that resonates with communities.
TUNL's power lies in its curated network of top-tier talent, including stylists, photographers, artists, athletes, and strategists. They work together to create organic marketing that integrates brands into communities, fostering self-expression and providing 'cookout energy'.
The platform is guided by a mission of inclusivity, keeping the door open for everyone and serving the communities that make the world go round. It's working with AI-driven companies to create software that empowers creators and helps athletes build their own businesses.
TUNL's flagship event, the Tunnel Gala, is set to become a permanent fixture in culture, providing a space for athletes and designers to collaborate. By focusing on the athlete tunnel walk, TUNL is effectively navigating the intersection of fashion, sports, and community, a challenge that brands have traditionally struggled with.
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