Top States Dominating Instagram's Influencer Landscape
In a recent study conducted by Influencity, an influencer marketing platform, the focus was on Instagram influencers who met specific criteria: 10k followers, 2.0% engagement rate, aged 18 years or older, 'Creator' account type, verified accounts, and credible accounts. The study, carried out in September 2023, aimed to shed light on the distribution of influencers across the United States.
The findings revealed some interesting insights. For instance, Wyoming, known for its vast landscapes and small population, has the least density of Instagram influencers per capita, with 1.71 influencers per capita. This is significantly lower compared to other states.
However, when it comes to the overall ranking of U.S. states by Instagram influencer density per capita, the current search results do not provide specific data or rankings. Traditionally, states with large metropolitan areas, thriving entertainment industries, or large populations have been known hubs for Instagram influencers. California, especially Los Angeles, New York, and Florida, stand out due to their strong media, fashion, and lifestyle markets.
Despite the lack of recent, specific data, California emerges as a leader in terms of the sheer number of Instagram influencers. With 3,501 influencers meeting the criteria, California ranks at the top. Following closely are New York (76.7 influencers per capita) and Washington D.C. (129.9 per capita), which offer abundant opportunities for individuals looking to grow their Instagram presence.
Tennessee ranks fourth in the influencer per capita ranking, with 49.3 influencers per 1,000,000 population. Hawaii comes in fifth, with an average of 35.6 influencers per capita. Los Angeles, in California, is swarmed with a multitude of influencers across all social media platforms.
It's important to note that there are over 50 million self-proclaimed influencers worldwide. In the United States, 103.7 million Americans use Instagram. For precise and up-to-date information on this topic, influencer marketing platforms or social media analytics companies may publish specialized reports that segment influencers by geography at the state level.
The data and visuals from this study can be used for non-commercial purposes, with proper attribution linking back to this page to give credit to the authors. This research underscores the growing influence of social media in today's digital landscape and the opportunities it presents for individuals and businesses alike.
During the study, it was observed that Los Angeles, California, hosts numerous Instagram influencers across various social media platforms. Additionally, entertainment blogs often show the impact of technology on influencer growth in California and other states with thriving entertainment industries.
