Timothée Chalamet Joins Lucid as First Worldwide Brand Endorser
Lucid Motors Announces Timothée Chalamet as Global Brand Ambassador for Gravity SUV
Lucid Motors, the luxury electric vehicle manufacturer, has announced a multi-year partnership with acclaimed actor Timothée Chalamet. Chalamet will serve as the company's first-ever Global Brand Ambassador, headlining the marketing campaign for the upcoming Lucid Gravity SUV.
The partnership aims to boost Lucid’s brand visibility and cultural relevance by leveraging Chalamet's high profile. The campaign is set to launch later in 2025, coinciding with the release of the Gravity SUV, Lucid's second electric vehicle aimed at expanding the brand's market presence.
Chalamet, known for his roles in major films such as Dune, Little Women, and Wonka, has also been seen driving a Lucid Air. Akerho "AK" Oghoghomeh, the Senior Vice President of Marketing at Lucid Motors, expressed his excitement about the collaboration, stating that Chalamet embodies the perfect blend of innovation, style, and culture that Lucid aims to showcase in its vehicles.
Regarding the cost of the partnership, the exact financial terms have not been disclosed. However, given Chalamet's status as a current top-tier Hollywood actor, this represents a significant marketing investment for Lucid Motors.
Meanwhile, Lucid Motors is preparing for a shareholder vote on August 18 to approve a 1-for-10 reverse stock split, a move aimed at stabilizing its stock performance. Despite the partnership announcement, Lucid shares slipped by 8% on Tuesday, down to around $2.50 per share.
The advertising campaign for the Gravity SUV will be launched this fall. Timothée Chalamet, who has been nominated for an Academy Award for Best Actor, will no doubt bring a fresh and dynamic energy to Lucid's marketing efforts, as the company continues to push the boundaries of innovation in the automotive industry.
[1] https://www.autoblog.com/2025/07/12/lucid-motors-timothee-chalamet-partnership/ [2] https://www.motortrend.com/news/lucid-motors-timothee-chalamet-gravity-suv-partnership/ [3] https://www.cnbc.com/2025/07/13/lucid-motors-hires-timothee-chalamet-as-global-brand-ambassador.html [4] https://www.reuters.com/business/autos-transportation/lucid-motors-hires-timothee-chalamet-global-brand-ambassador-2025-07-12/ [5] https://www.bloomberg.com/news/articles/2025-07-13/lucid-motors-taps-timothee-chalamet-as-global-brand-ambassador-for-gravity-suv
- As part of his role as Global Brand Ambassador, Timothée Chalamet's lifestyle will likely include driving the upcoming Lucid Gravity SUV, further connecting electric-vehicles with celebrities.
- The financial aspect of Lucid Motors' partnership with Timothée Chalamet signifies a serious investing decision in the actor's enduring fame and influence, with significant returns anticipated in terms of boosting the company's business.
- With the upcoming advertising campaign for the Gravity SUV, Lucid Motors is poised to merge technology in electric-vehicles with the allure of Hollywood, potentially attracting a broader audience interested in both entertainment and sustainable living.
- The luxurious electric-vehicle market is set to experience an infusion of cash and energy, as innovations in gadgets and technology gain further prominence in high-profile advertising campaigns, such as the one with Timothée Chalamet and the Lucid Gravity SUV.
- Actor Timothée Chalamet's affinity for cars, and specifically the Lucid Air, forms part of a wider trend among celebrities who embrace sustainable lifestyles by investing in electric-vehicles - adding another layer of legitimacy to the technology and the industry as a whole.
