TikTok introduces a novel monetization method for travel-themed content creators in the United States
Social media giant TikTok has taken a step forward in integrating commerce into its platform with the introduction of a new monetization program called TikTok Go. This innovative initiative allows creators in the USA to earn commissions from local merchants, including hotels, by promoting their businesses on TikTok.
Hotel Booking Integration and Commission-Based Partnerships
TikTok has partnered with Booking.com to enable users to search and book hotel rooms directly within the app. This integration provides users with access to hotel prices, amenities, reviews, and related TikTok videos. Creators who qualify for the TikTok Go program can view tasks posted by hotels or other venues that involve posting videos or promotional content. When a creator's promotion results in a sale, such as a hotel booking, they earn a commission or receive vouchers as rewards.
Location-Based Tasks and Eligibility Criteria
Creators can set their location in the TikTok Go program to see nearby tasks and offers from hotels and restaurants. This feature effectively turns their stays and content creation into monetization opportunities. To be eligible for the TikTok Go program, creators must have at least 1,000 followers, be at least 18 years old, and have a well-maintained profile.
A New Revenue Stream for Travel Influencers
This program could provide a new revenue stream for travel influencers, allowing them to monetize their content and collaborations with hotels and other travel-related businesses. For instance, travel creator Amanda Dishman has gained access to TikTok Go and finds it accessible.
Expanding E-commerce on TikTok
TikTok's expansion into e-commerce is not limited to hotel bookings. Previously, the platform introduced features for booking concert and movie tickets directly from videos. TikTok Shop, a shopping tool developed by TikTok, allows users to discover and purchase products from various brands. Additionally, TikTok has developed Yelp-like products for local businesses, providing users with reviews and recommendations.
In summary, TikTok Go is a system designed to integrate hotel bookings into the TikTok ecosystem while financially incentivizing creators to promote these hotels via commission-based partnerships. This initiative provides a direct link between content, travel services, and commerce, offering new opportunities for both creators and businesses on the platform.
Creators can earn commissions from local hotels when users book rooms through the TikTok app, as the platform has partnered with Booking.com to integrate hotel booking functionality.
Eligibility criteria for the TikTok Go program, which facilitates these partnerships, include having a well-maintained profile, being at least 18 years old, and having at least 1,000 followers.
