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Tech Giant Apple Seeks Expansion in Software and Artificial Intelligence Sector

Refreshed user interfaces on over a billion Apple devices, now incorporating AI-driven features following a twelve-year hiatus.

Apple revamps the look of control interfaces across a billion devices, incorporating advanced AI...
Apple revamps the look of control interfaces across a billion devices, incorporating advanced AI capabilities and fresh features after a decade and a half.

Apple's Transformative, AI-Infused Liquid Glass Design

Tech Giant Apple Seeks Expansion in Software and Artificial Intelligence Sector

Stepping away from big AI promises, Apple is revamping the visuals and incorporating AI into various features to bring about a revolution in its devices this fall. The spotlight is on a captivating new design dubbed "Liquid Glass," a universal language that promises a more organic and dynamic digital experience across devices such as iPhones, iPads, Macs, and Apple Watches.

Sparkling, Adaptive Interfaces

Liquid Glass, Apple's innovative design, is defined by its transparency and glass-like behavior, creating an interface that responds to user input and content dynamically. Rounded corners and elements specifically tailored for curved screens invite harmony between software and hardware. On top of that, users have the chance to personalize the Liquid Glass look via customization options, including a clear look and redesigned app icons boasting layers of liquid glass.

A Cross-platform Epoch

The new design language stretches across all Apple platforms, embracing iOS, macOS, iPadOS, and even CarPlay as parts of its domain. This rebrand signals a shift towards a more cohesive and integrated Apple ecosystem.

Moving Forward with Artificial Intelligence

Although specifics of AI-powered enhancements within Liquid Glass remain unclear, the undeniable focus on AI is apparent in the latest advancements of iOS 26, like smart calling tools, such as call screening and live transcription[1][2], along with a renewed emphasis on visual intelligence through the simplified and streamlined Camera app[2].

Apple's fierce rival, Google, has recently demonstrated the deep integration of its Gemini KI software into smartphones. Apple, on the other hand, concentrates on refining individual functions with the aid of AI, as seen in its translation services for video calls and phone calls with real-time subtitles or voice translations[1][2].

Developers Climb on Board

By providing developers with access to its AI speech models, Apple aims to enable seamless integration of AI capabilities into various applications[1]. This presents a potential lifeline for developers, as they may no longer require separate deals with AI chatbot providers like ChatGPT from OpenAI.

iPad - A Touchscreen Mac

A significant shift is on the horizon for the operating system of iPad tablets, moving gradually towards a user interface similar to that of Mac computers, complete with a menu bar and enhanced multi-window support[2]. In essence, the iPad is evolving into a touch-enabled Mac with a unique app selection.

Vision Pro – Business-Focused Augmented Reality

Emphasizing business applications, Apple's Vision Pro computer glasses are being optimized for collaboration in professional settings. With the latest operating system, users can effortlessly switch between multiple headsets and collaborate on shared projects[2]. Starting at 4,000 euros, corporations represent the primary target audience for the Vision Pro glasses.

The cutting-edge Vision Pro captures the environment using its cameras and displays it in high definition on the screens before your eyes. The new operating system introduces a practical feature for everyday use, allowing users to pin widgets, like clocks or virtual picture frames, in specific locations, which remain constant for easy viewing while wearing the headset[2].

[1] https://www.theverge.com/apple/2025/6/6/23156685/apple-wwdc-2025-ios-26-platform-features[2] https://www.macrumors.com/2025/06/06/apple-wwdc-2025-ios-16-details/[3] https://9to5mac.com/2025/06/06/apple-wwdc-2025-ios-16-features-roundup/

  1. The new Liquid Glass design, an AI-infused innovation by Apple, promises to create dynamic and adaptive interfaces across its devices, offering a chance for users to personalize its look through customization options.
  2. In its latest move, Apple is focusing on integrating AI technology into various features of its devices, including smart calling tools and translation services for video calls, demonstrating a commitment to enhancing its services with artificial intelligence.

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