Tech executive Andrea Bendzick appointed as the new CEO at Wpromote
In a recent move, digital marketing powerhouse Wpromote has welcomed a new boss – CEO Andrea Bendzick. The announcement was made exclusively to ADWEEK.
Mike Mothner, who co-founded Wpromote and served as the CEO, will now take a seat on the agency's board of directors. This switch follows Wpromote's strategy of recruiting industry leaders from the heart of Silicon Valley.
Andrea Bendzick, previously the CEO of Astreya Partners - a provider of IT managed services and technology solutions, brings a wealth of experience to the table. She spent over five years with Astreya before taking on the challenge at Wpromote. Prior to Astreya, Bendzick had high-profile roles at NTT Data and HP.
With the appointment of Bendzick, Wpromote continues its pattern of preferring tech-savvy executives over traditional agency leaders. This shift underscores Wpromote's commitment to integrating technology and services into its core operations.
Michael Mothner, the man behind Wpromote, built the agency into a powerhouse of digital marketing, offering a comprehensive suite of services such as SEO, PPC, and social media marketing [1][3]. Although details about Mothner's technology background are scarce, the agency's focus on technology and data-driven strategies is clear [3][5].
- Andrea Bendzick, with her extensive background in technology from NTT Data and HP, is set to lead Wpromote following her appointment as its new CEO.
- Wpromote, a digital marketing powerhouse, has recruited Andrea Bendzick from the tech-rich Silicon Valley, reflecting its strategy of prioritizing tech-savvy executives.
- The agency's finance and business divisions are likely to benefit from Bendzick's expertise, given her success at Astreya Partners, a provider of IT managed services and technology solutions.
- As Wpromote continues to integrate technology into its core operations, its commitment to data-driven strategies, and services such as SEO, PPC, and social media marketing, is further solidified with the appointment of Andrea Bendzick as CEO.
