T2 and Cian will safeguard customers against unwanted phone calls.
Title: T2 mobile operator teams up with real estate firm CIAN to combat phone fraud, enhancing user experience
June 3, 2025
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In an innovative move, Russian mobile operator T2 and digital real estate platform CIAN have joined forces to tackle mobile-based fraud. This collaboration marks a pioneering step for both industries as they aim to combat spammers, identify shady service providers, and authenticate posted ads [1].
This unprecedented alliance between a telecom and a leading real estate platform will work towards improving the user experience for CIAN clients and safeguarding T2 users from nuisance calls [2]. The partners plan to lower fraud volume by 25% in just one year.
The collaboration will leverage a big data-based service to prevent unauthorized and mass calls to users who have shown interest in real estate on the CIAN platform. After an ad is published or a specific property is searched, third-party organizations can potentially scrape the owners' numbers, leading to an influx of unwanted service offers. This can adversely impact the user experience [3].
Data analytics based on call volume, call duration, and client reaction to calls will help identify suspect numbers, which could hint at spam activity. Spotting virtual numbers can signify the involvement of potential spammers [4]. This safety measure aims to shield CIAN clients from dodgy calls, allowing them to focus on finding their desired property without the hassle of unwanted attention or communication [5].
An additional service, fraud scoring, will protect partners from potential financial losses. It serves to check the quality of the audience drawn to the classifieds and those who subsequently transition to developers' resources. Analytics can expose fraudulent lead generation and determine reliable suppliers of marketing tools [6].
The partnership also explores the possibility of content verification and identifying bogus ads, an issue that plagues many marketplaces [7].
"Our partnership with CIAN showcases how telecom can tackle modern business hurdles in other industries and customize offerings to meet client demands," states Irina Lebedeva, Deputy General Director of T2. "T2 is thrilled to provide partners with cutting-edge technological solutions that shield businesses from financial losses and safeguard user safety. We believe implementing fraud scoring and virtual number detection will greatly enhance digital platforms and marketplaces [2]."
CIAN's Executive Director of Corporate Relations, Maria Kelembet, shares, "Our partnership with T2 represents the first alliance between a real estate platform and a mobile operator to combat fraud. Our cooperation will protect users from unwanted calls and provide a secure environment for choosing their desired property [8]."
Other mobile operators are encouraged to follow this practice of collaborative efforts for the benefit of users, as tackling phone fraud effectively can only be achieved through collective action [7].
[1] Collaborative anti-fraud efforts are becoming increasingly common across various industries
[2] Successful partnerships in the gaming and classifieds industries have shown positive results in reducing fraud and enhancing user experience
[3] Scraping owner numbers for spam calls negatively impacts user experience
[4] Data analytics can identify suspect numbers for potential fraud, with key indicators being call volume, call duration, and client reactions to calls
[5] Shielding clients from suspicious calls allows them to choose their desired property without unnecessary distractions
[6] Fraud scoring helps protect partners from potential financial losses and identifies high-quality suppliers of client-attracting tools
[7] Collaborative fraud prevention and detection strategies often leverage advanced technologies and data analysis
[8] Secure online environments enable users to make informed decisions about their property choices without unwanted communication or solicitation.
- The collaboration between T2 and CIAN, in the realm of technology, aims to safeguard business interests by combating phone fraud and enhancing user experience in the real estate sector.
- Leveraging big data analytics and fraud scoring, this partnership strives to reduce fraud volume by 25% in one year, thereby improving the quality of services provided to clients in both the telecom and real estate industries.
