Strategies for Selling Pre-branded Software
Are you looking to expand your business offerings and stand out in a competitive market? White label software reselling might just be the solution you need.
What is White Label Software Reselling?
White label software is created to be rebranded and sold by third parties as their own. This product or service can be offered on a one-time payment or subscription basis, making it an attractive option for businesses of all sizes.
One such platform is AppMySite, a no-code mobile app creator that offers a white label platform for resellers to start their own mobile app development business.
The Benefits of White Label Software Reselling
Reselling software eliminates the burden of traditional R&D, allowing you to focus on what you do best - serving your customers. By offering a white label product, you can implement a similar pricing model and sell the software on a profit margin.
For instance, AppMySite's white label reseller program can add value to an agency by offering mobile apps to power customers' goals and provide a new-age mobile experience.
Becoming a White Label Software Reseller
To become a white label software reseller, you typically follow these key steps:
1. Identify Your Niche and Market Needs
Define your target audience and understand the software solutions they require that align with your existing products or services. The software should address your clients’ pain points effectively.
2. Research and Select a White Label Software Provider
Evaluate providers based on core features, usability, automation, integration options, mobile access, and especially branding and customization capabilities. Ensure the software allows you to rebrand fully with your logo, colors, custom domains, and branded notifications.
3. Check Compliance, Pricing, and Profit Margins
Confirm the provider’s compliance with relevant regulations (especially for specialized industries), understand their pricing structure (wholesale vs. retail pricing), look for transparency to avoid hidden fees, and confirm margin potential and flexible scaling plans. Some providers offer reseller discounts or volume-based pricing.
4. Negotiate and Finalize the Reseller Agreement
Finalize legal terms especially around licensing rights, usage scope, and ownership of any improvements or modifications you or the provider make. This ensures your rights and profit share are protected.
5. Customize and Brand the Software
Implement your branding on the software platform, including UI customization, dashboards, emails, and client-facing interfaces to establish your white label identity.
6. Set Pricing and Prepare Sales/Marketing Assets
Decide on your pricing model (subscription tiers, enterprise licenses, or freemium), and develop marketing collateral such as landing pages, email campaigns, sales decks, and onboarding materials.
7. Launch and Support
Begin with a soft launch with internal or pilot customers to test workflows and gather feedback, then proceed with a full launch to your target market. Provide ongoing customer support and training to ensure client satisfaction.
8. Scale Your Business
Consider adding additional resellers or partners under your white label program to expand your market reach and revenue.
Preliminary research should be done to identify the software demand and competition in the targeted market.
Choosing the Right White Label Software Provider
A reliable software provider should offer a brand exclusive white-label partnership, easy rebranding, smooth onboarding, all-inclusive end-to-end solution, flexible prices, customization and scalability support, and an intuitive dashboard. Most white-label software provider platforms offer handy guides and tutorials for the onboarding process. It is recommended to choose a platform that ensures direct support during the onboarding process.
Anyone, including software development agencies and entrepreneurs, can become a white label software reseller. The pricing and associated offers should be ideal and suit the reseller's customers and clientele without affecting profit margins.
White label software can be sold by any individual or business. By following these steps and choosing the right white label software provider, you can successfully launch and grow as a white label software reseller.
- Technology plays a crucial role in white label software reselling, as it enables businesses to rebrand and sell mobile app creation solutions developed by third parties, without incurring the costs associated with traditional research and development.
- White label app builders, such as AppMySite, leverage technology to provide a no-code platform for businesses to establish their own mobile app development business, adding value to their offerings and providing a new-age mobile experience for clients.
