Stellantis and Ituran have struck a fresh OEM agreement for South America
Ituran Location and Control Ltd., a global leader in vehicle telematics, has announced a significant new partnership with Stellantis, the largest car manufacturer in Latin America. This multi-year contract, covering multiple countries in the region, aims to provide a safer and more connected experience for drivers [1].
The agreement, which spans across various South American nations, demonstrates the broad regional scope of this strategic collaboration. Ituran will deploy its advanced vehicle tracking, monitoring, and control technologies for Stellantis vehicles, supporting fleet management, vehicle security, and connected car services [2].
Eyal Sheratzky, co-CEO of Ituran, commented on the partnership, expressing his excitement about the opportunity to strengthen Ituran’s footprint in this key region [3]. Gisele Tonello, Vice-President of Stellantis Software Business Unit in South America, also expressed her enthusiasm for the partnership, highlighting the potential for growth and longer-term collaboration [3].
Ituran, with approximately 3,000 employees worldwide and offices in Israel, Brazil, Argentina, Mexico, Ecuador, Columbia, India, Canada, and the United States, is the largest OEM telematics provider in Latin America. Its products and applications are used by customers in over 20 countries [5].
Since its inception, Ituran's subscriber base has been growing significantly, reaching approximately 2.5 million subscribers [4]. This partnership aligns with Ituran’s strategy of deepening market penetration in South America, a region critical to its global growth, similar to its strategic partnerships like the one with BMW Motorrad in Brazil [1][4].
The press release, issued by Ituran Location and Control Ltd., can be viewed in its original form at this link: https://www.prnewswire.com/news-releases/ituran-announces-new-oem-agreement-with-stellantis-in-south-america-302465623.html. For media inquiries, please contact Cision PR Newswire. A logo for Ituran Location and Control Ltd. is available at this link: https://mma.prnewswire.com/media/1972820/Ituran_logo.jpg.
[1] Ituran Location and Control Ltd. Press Release. (2022, March 2). Ituran Announces New OEM Agreement with Stellantis in South America. PR Newswire. https://www.prnewswire.com/news-releases/ituran-announces-new-oem-agreement-with-stellantis-in-south-america-302465623.html [2] Ituran Location and Control Ltd. Press Release. (2022, March 2). Ituran Announces New OEM Agreement with Stellantis in South America. PR Newswire. https://www.prnewswire.com/news-releases/ituran-announces-new-oem-agreement-with-stellantis-in-south-america-302465623.html [3] Ituran Location and Control Ltd. Press Release. (2022, March 2). Ituran Announces New OEM Agreement with Stellantis in South America. PR Newswire. https://www.prnewswire.com/news-releases/ituran-announces-new-oem-agreement-with-stellantis-in-south-america-302465623.html [4] Ituran Location and Control Ltd. Investor Presentation. (2021, November 10). Ituran Location and Control Ltd. Investor Presentation. https://www.ituran.com/wp-content/uploads/2021/11/ITURAN-Investor-Presentation-November-2021.pdf [5] Ituran Location and Control Ltd. Investor Presentation. (2021, November 10). Ituran Location and Control Ltd. Investor Presentation. https://www.ituran.com/wp-content/uploads/2021/11/ITURAN-Investor-Presentation-November-2021.pdf
The partnership between Ituran and Stellantis, the largest car manufacturer in Latin America, spans multiple countries in the region and aims to provide a safer and more connected driving experience [1]. This collaboration not only demonstrates Ituran's advanced vehicle tracking, monitoring, and control technologies but also its strategic expansion into the South American market [2]. With its presence in Israel, Brazil, Argentina, Mexico, Ecuador, Columbia, India, Canada, and the United States, Ituran is the largest OEM telematics provider in Latin America, serving customers in over 20 countries, and with a subscriber base of approximately 2.5 million [4, 5]. The company's growth strategy includes deepening market penetration in South America, similar to its past partnerships with industries such as automotive, technology, finance, transportation, news, and cloud services.
