Steinigke Celebrates 25 Years: "Prolight + Sound is Our Home Turf"
Being a Regular Feature at Prolight + Sound for 25 Years: Steinigke Showtechnic GmbH's Journey
Prolight + Sound has been a pulsating and assorted trade fair for aeons. But 2020 brings a unique flavor to it: the Global Entertainment Technology Show will be celebrating its 25th anniversary. Some of the exhibitors have been around since the early days, like Steinigke Showtechnic GmbH, a powerhouse in the event technology industry. This Bavarian family-owned firm is one of the original exhibitors who've been walking alongside Prolight + Sound for a quater of a century. The manufacturer and wholesaler of light, sound, and decoration products have weathered the storm with the fair.
Steinigke Showtechnic GmbH has been a consistent exhibitor at Prolight + Sound since its inception in 1995.
1 Tell us about your journey with Prolight + Sound: We were present at Prolight + Sound right from the very beginning and haven't skipped a single trade fair since then. Even before Prolight was disentangled from Musikmesse, we exhibited in Frankfurt.
2 What's the significance of Prolight + Sound to your company? Prolight + Sound remains our most important event of the year and our home turf. While we're present at a variety of international exhibitions, Prolight + Sound in Frankfurt is the highlight of our exhibition calendar. We connect with our long-standing customers and partners there, and nurture and establish new relationships.
3 What's the advantage of exhibiting at Prolight + Sound? As a trade fair in the heart of Europe, Prolight + Sound draws experts from diverse countries and paves the way for prestigious networking and professional exchanges. The fair is also a breeding ground for new trends and innovation.
4 Will you be celebrating the 25th anniversary with Prolight + Sound? In the 25th year, we'll be joining Prolight + Sound again and raising a toast to twenty-five years of shared history!
5 What do you wish for Prolight + Sound on the occasion of its anniversary? We wish Prolight + Sound the courage and agility for the years to come, ensuring they remain in tune with the industry. Adapting to the ever-changing landscape, we look forward to the next twenty-five years with them!
Images: Steinigke Showtechnic GmbH
In the journey of Steinigke Showtechnic GmbH at Prolight + Sound, their growth and adaptations can be observed. Typically, companies begin by displaying their core products and developing relationships with potential clients and associates. Over time, innovations are introduced, product lines expand, and brand presence strengthens, often through larger booths or more interactive displays. As technology progresses, companies might integrate new solutions or demonstrate state-of-the-art equipment. Marketing activities, from social media campaigns to on-site promotions, help boost brand visibility. The trade fair serves as a platform for networking, fostering connections with industry professionals that can lead to new ventures and opportunities. Companies adapt to industry shifts, such as sustainability or digitalization, by showcasing environmentally-friendly products or incorporating digital solutions. challenging times, they would tweak their strategies, possibly beefing up their digital profiles or diversifying their offerings.
1 In the journey at Prolight + Sound, Steinigke Showtechnic GmbH showcases the evolution of their company, initially displaying core entertainment technology products and building relationships, followed by expansion of product lines and brand presence, often with larger booths or interactive displays, as well as integrating new solutions or showcasing cutting-edge equipment.
2 Steinigke Showtechnic GmbH values Prolight + Sound as a significant event, serving as their annual highlight where they connect and collaborate with established customers and partners, while also forging new relationships, honing their industry connections that may lead to new ventures and opportunities.
