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In the bustling region of North Rhine-Westphalia (NRW), the mail order and internet trade sector has emerged as a significant driver of sales during the month of November. This trend, which has been evident since 2015, is marked by a notable increase in real sales compared to the annual average.
In 2015, sales in the mail order and internet trade sector were 11.6% higher than the annual average. This trend continued in 2016, with a 21.6% increase, and in 2020, sales soared 28.0% above the corresponding annual average. This growth is particularly noteworthy as November retail sales in NRW were also 7.7% higher than the annual average in 2020.
The gap between November sales and December sales in the NRW retail sector has been narrowing in recent years. In fact, in 2020, real sales in NRW were only 4.9% lower than in December of the previous year. This suggests a shift in consumer behaviour, with shoppers increasingly turning to online platforms for their holiday shopping needs.
The surge in online sales during November can be attributed to several factors. One of the most prominent is the American practice of retailers offering discount promotions on the Friday after "Thanksgiving Day", known as Black Friday. The following Monday, known as "Cyber Monday", is observed by online retailers as a day for even greater discounts.
NRW, being a populous and economically strong region in Germany, typically follows these national trends. The region's retail activity during November is driven significantly by online sales, reflecting the growing importance of e-commerce in the modern retail landscape.
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While specific figures or a detailed trend analysis for NRW November retail sales vs. annual averages and the role of mail order/internet trade are not readily available, these insights provide a general understanding of the growing importance of online sales during the holiday season in NRW. For more detailed sales statistics, one would typically look to official statistical offices such as IT NRW (Information und Technik Nordrhein-Westfalen) or industry reports from German retail associations.
In NRW, the mail order and internet trade sector, comprised within the broader business sphere, witnessed a 28.0% surge in real sales during November 2020, surpassing the annual average. This significant growth mirrors the rising influence of technology on modern retail practices, particularly e-commerce, which is increasingly shaping consumer behavior.
