Sports Industry Expansion: Max Siegel on Development, Technology, and LA's 2028 Venture
USA Track & Field, one of the world's leading athletics organisations, is making strides in enhancing performance, preventing injuries, and improving fan engagement through the use of AI and other innovative tools.
Max Siegel, the CEO of USA Track & Field since 2012, has been at the helm of these transformative changes. In an interview with Rick Wade, the U.S. Chamber's Senior Vice President of Strategic Alliances and Outreach, Siegel expressed his excitement about the upcoming 2028 Los Angeles Summer Olympics and the opportunities it presents.
Siegel has been focusing on deepening partnerships with corporate America, aiming to bring innovation to USA Track & Field's corporate partnerships. He has successfully raised over $600 million in revenue, a significant portion of which has been dedicated to youth sports development.
The organization, which boasts over 50 associations, 130,000 members, and hosts more than 7,000 events annually, welcomes participants of all ages and skill levels from around the world. With a focus on expanding its youth sports and Junior Olympics programs, USA Track & Field is committed to nurturing the next generation of athletes and fans.
Technology is playing a crucial role in this endeavour. It provides feedback to coaches and athletes, preventing injuries and developing training programs tailored to individual needs. This data-driven approach is helping USA Track & Field better understand its consumer base, enabling it to improve fan engagement and create more immersive experiences.
Max Siegel, who has been instrumental in these developments, emphasizes the importance of youth sports in creating future fans and athletes. He aims to support athletes as they transition into professional careers, ensuring a pipeline of talent for the organisation.
In his quest to bring USA Track & Field to new heights, Siegel has prioritised economic partnerships. However, as of now, there are no search results directly identifying companies currently collaborating with USA Track & Field to promote the economic vitality of cities for the 2028 Los Angeles Summer Olympics.
Despite this, Siegel remains optimistic. He aims to host the 2028 Games in Los Angeles with enthusiasm, and his goal is to build platforms that will benefit people for years to come. With technology at its side and a commitment to partnerships, USA Track & Field is poised to make a significant impact in the world of athletics and beyond.
This article was written by Roger Hart, an intern on the Communications team.
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