Sports company, Sportradar, clinches two Golden Eagle awards at the 2024 American Gambling Awards.
Sportradar's 4Sight advanced streaming technology has been named the winner in the Betting Product of the Year and Data Service Provider of the Year categories at the prestigious American Gambling Awards. The awards, produced by The Gambling.com Group, recognise the top companies, products, and executives in the regulated U.S. online gaming market.
The 4Sight technology offers AI-augmented live streaming that significantly enhances viewer engagement, betting turnover, and customer growth. By integrating real-time data and analytics into live sports broadcasts, the technology provides a more immersive and informative experience for bettors.
Key features and benefits of 4Sight include AI-driven augmented streaming, increased viewer engagement, improved betting turnover and customer growth, lower payouts, higher betting interest, extensive coverage, product expansion, enhanced fan engagement and retention, integration with major sports partnerships, and reliable, in-play betting.
Operators using 4Sight have seen impressive results. For instance, Lottomatica’s GoldBet and Better brands during ATP 1000 tennis events reported 188% more viewing sessions per event compared to standard feeds and a 30% uplift in betting turnover in staged events. Overall, turnover increased by 7% and customer numbers grew by 9%.
Sportradar's 4Sight technology has been recognised for its ability to increase fan engagement through AI and immersive data integration. It has earned the title of "Best Sports Data Product" at the SBC Americas Awards, reflecting its potential to revolutionise the user experience and boost operator success.
In the U.S., 98% of regulated sportsbooks run on Sportradar data, highlighting the company's dominance in the market. Sportradar maintains data partnerships with major leagues around the world, including the National Hockey League, National Basketball Association, and Major League Baseball in North America. As a global sports data technology company, Sportradar's data travels from venue to the sports betting market within milliseconds, ensuring reliable, in-play betting.
Larry Henry, a veteran print and broadcast reporter and editor, served as one of the judges for this year's American Gambling Awards. With experience in media outlets in states with gaming, including Tennessee and Louisiana, Henry's insights were invaluable in selecting the winners.
The winners, including Sportradar, were selected by a panel of 20 judges, including industry leaders such as BetMGM CEO Adam Greenblatt, DraftKings CEO Jason Robins, and FanDuel CEO Amy Howe. The winners, judges, and invited guests will be hosted at an exclusive VIP dinner on Nov. 21 at Torrisi, a Michelin Star (2023) restaurant in New York City.
Charles Gillespie, Gambling.com Group co-founder and CEO, stated that Sportradar's 4Sight platform revolutionizes the user experience by boosting engagement and operator success. The American Gambling Awards, now in its fourth year, consists of 12 categories, including Data Service Provider of the Year, which Sportradar won.
The 4Sight technology, developed by Sportradar, has been celebrated in the Data Service Provider of the Year category at the American Gambling Awards. This recognition is a testament to its capabilities in integrating technology, sports, and casino industries, offering an immersive and informative experience for viewers and bettors alike.
Sportradar's 4Sight, a pioneer in the sports data sector, has also earned the title of "Best Sports Data Product" at the SBC Americas Awards, showcasing its potential to revolutionize user experiences and enhance operator success.
