Social media platform TikTok introduces innovative features aimed at enhancing content creators' and users' experiences.
TikTok Enhances User Experience with New Control Tools
TikTok, the popular social media platform, is taking strides to empower its users by introducing new control tools. These updates aim to make the platform more intentional and personalized, allowing users to shape their feeds according to their preferences.
The new tools, which include Manage Topics, Smart Keyword Filtering, and educational guides, are designed to enhance user content discovery and personalization.
Manage Topics lets users signal which types of content they want to see more or less of. By customizing their For You feed according to personal preferences, users can ensure they are only exposed to content that aligns with their interests.
Smart Keyword Filtering is another innovative feature that uses AI to block not only specific keywords but also related terms. For instance, filtering out "remodeling" may also exclude videos mentioning "renovation," giving users more precise control over what content is shown or hidden.
TikTok's new educational guide is intended to help people understand how the For You feed works. The guide includes features that show why content was recommended and educational videos to aid comprehension.
These updates are part of TikTok's continuous effort to empower users and help them shape their feeds. The company is launching the new tools to give users more control over the content they see.
The Smart Keyword Filter doubles the number of keywords users can include to 200. Users can now add keywords in bulk and select which related keywords to include in the Smart filtering. Moreover, users can customize how frequently they see content related to over 10 popular topics, including Creative Arts, Travel, Nature, and Sports.
These updates complement TikTok’s broader use of AI and natural language processing (NLP) for content indexing and semantic search. This means users’ content discovery is both algorithmically smart and user-customizable.
These changes are eligible for both teen and adult accounts, making it easier for communities to discover new topics and creators that they love. The updates further enable audiences on TikTok to explore, learn, and discover content and creators they adore.
Inspiring home cooks like grace_the_cookist continue to captivate audiences on TikTok, while discoveries like Tricia *Mpisi*, who was discovered on TikTok and auditioned for a movie now available on a streaming platform, highlight the platform's potential for connecting users with new opportunities.
Adam Presser, Head of Operations & Trust & Safety at TikTok, stated that the For You feed makes TikTok unique for discovering new interests or growing a community. These updates further solidify TikTok's position as a platform that not only entertains but also empowers its users to shape their digital experiences.
- Utilizing AI technology, TikTok's Smart Keyword Filter allows users to block and filter content related to specific keywords, expanding their control to 200 keywords.
- The new educational guide aims to help users understand the workings of TikTok's For You feed, thereby enabling them to learn more about personalized content discovery and the platform's broader use of AI and NLP.
