Signify Unveils 'Light Up Every Day' Campaign with Sanya Malhotra
Signify, the global leader in lighting, has unveiled a vibrant new campaign, 'Light Up Every Day', celebrating the role of lighting in self-expression and memorable experiences. Actor Sanya Malhotra headlines the festive campaign, which showcases Philips Smart and Deco lighting range across multiple platforms.
The campaign, available on YouTube, Instagram, Facebook, OTT, and Signify's official website, portrays a young couple enjoying music and ambient lighting, highlighting lighting as a vital part of self-expression and mood-setting.
Sanya Malhotra, the brand ambassador, expressed her excitement about the campaign and admiration for Philips products. Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs and CSR at Signify, emphasized the changing consumer landscape and the company's commitment to delivering lighting solutions that resonate with contemporary lifestyles, particularly among Gen Z.
Signify, present in over 70 countries, aims to connect with the younger audience by celebrating with smart lighting and music. Over 500 Philips Smart Light Hubs across India serve as experiential retail destinations, allowing customers to explore different lighting setups.
The 'Light Up Every Day' campaign, featuring Sanya Malhotra, showcases Signify's commitment to understanding and catering to evolving consumer preferences. With a strong presence in over 70 countries and innovative retail experiences, Signify continues to lead the lighting industry.
