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Shoptreo, a digital marketplace based in Nigeria, receives investments to expand the distribution of handcrafted goods globally

Local artisan goods from Nigeria's startup Shoptreo receive unspecified funding to expand their reach worldwide.

Global e-commerce platform Shoptreo receives financing for worldwide expansion of artisan-made...
Global e-commerce platform Shoptreo receives financing for worldwide expansion of artisan-made goods

Shoptreo, a digital marketplace based in Nigeria, receives investments to expand the distribution of handcrafted goods globally

In an exciting development for the Nigerian e-commerce sector, Shoptreo, a startup dedicated to promoting local artisan products, has recently secured a seed funding round led by Rebel Seed Capital. The aim of this investment is to propel Shoptreo's platform to new heights, particularly in digitising and expanding cross-border trade of locally crafted goods, starting with the renowned Aba leather products[1][4].

Shoptreo's mission is to amplify the global visibility and sales of authentic Nigerian artisan goods. To achieve this, the company is working tirelessly to improve the digital infrastructure and logistics necessary for successful export[1][3]. As part of its expansion plans, Shoptreo aims to onboard hundreds of new artisans and deepen its integration with logistics and financial service providers[2].

Emeka Okoye, managing partner at Rebel Seed Capital, expressed his belief that the Aba Artisanal Leather Clusters represent a significant economic and commercial opportunity[5]. He commended the Shoptreo team for demonstrating the right combination of hunger, drive, and execution required to win[6]. Rebel Seed Capital's vision aligns with Shoptreo's goal of driving value at underrepresented segments[7].

In addition to its e-commerce platform, Shoptreo also offers strategic inventory financing to trusted distributors and bulk buyers[8]. By blending fintech innovation with grassroots manufacturing, Shoptreo is shaping the future of African commerce[9]. With this funding, Shoptreo plans to double down on product development and continue its expansion drive, ultimately ensuring seamless order fulfillment and cross-border commerce[2].

The Aba Artisanal Leather Cluster, one of Africa's largest hubs for handcrafted leather goods, stands to benefit significantly from Shoptreo's efforts. The startup's goal is to help local artisan products go global, providing a platform for these talented craftspeople to showcase their work on a global stage[1][3][4].

[1] TechCabal, (2022), Shoptreo raises undisclosed seed round to digitize artisanal leather trade in Nigeria. [Online] Available at: https://techcabal.com/2022/04/27/shoptreo-raises-undisclosed-seed-round-to-digitize-artisanal-leather-trade-in-nigeria/ [2] TechCrunch, (2022), Shoptreo raises seed funding to expand digital storefronts for Nigerian artisans. [Online] Available at: https://techcrunch.com/2022/04/27/shoptreo-raises-seed-funding-to-expand-digital-storefronts-for-nigerian-artisans/ [3] Ventures Africa, (2022), Shoptreo secures seed funding to expand digital storefronts for Nigerian artisans. [Online] Available at: https://venturesafrica.com/2022/04/shoptreo-secures-seed-funding-to-expand-digital-storefronts-for-nigerian-artisans/ [4] BusinessDay, (2022), Shoptreo secures seed funding to go global with Aba leather products. [Online] Available at: https://www.businessdayonline.com/sector/tech-innovation/shoptreo-raises-seed-funding-to-take-aba-leather-products-global/ [5] TechCabal, (2022), Rebel Seed Capital invests in Shoptreo to digitize Aba leather trade. [Online] Available at: https://techcabal.com/2022/04/27/rebel-seed-capital-invests-in-shoptreo-to-digitize-aba-leather-trade/ [6] TechCrunch, (2022), Emeka Okoye of Rebel Seed Capital on why Shoptreo is a winner. [Online] Available at: https://techcrunch.com/2022/04/27/emeka-okoye-of-rebel-seed-capital-on-why-shoptreo-is-a-winner/ [7] Ventures Africa, (2022), Rebel Seed Capital invests in Shoptreo to digitize Aba leather trade. [Online] Available at: https://venturesafrica.com/2022/04/rebel-seed-capital-invests-in-shoptreo-to-digitize-aba-leather-trade/ [8] TechCabal, (2022), Shoptreo raises undisclosed seed round to digitize artisanal leather trade in Nigeria. [Online] Available at: https://techcabal.com/2022/04/27/shoptreo-raises-undisclosed-seed-round-to-digitize-artisanal-leather-trade-in-nigeria/ [9] BusinessDay, (2022), Shoptreo secures seed funding to go global with Aba leather products. [Online] Available at: https://www.businessdayonline.com/sector/tech-innovation/shoptreo-raises-seed-funding-to-take-aba-leather-products-global/

  1. The investment from Rebel Seed Capital signifies a significant step for Shoptreo, as it seeks to engage in financing and investing in products, expanding its business beyond e-commerce and FinTech into the realm of finance.
  2. Emeka Okoye, the managing partner at Rebel Seed Capital, believes that Shoptreo's focus on local artisans and cross-border trade represents a promising opportunity in the fintech and technology sector.
  3. The Shoptreo founders aim to integrate their platform with logistics and financial service providers, creating a seamless experience for both artisans and customers, which is crucial for the success of their cross-border e-commerce business.
  4. With the recent funding, Shoptreo plans to not only double down on product development but also broaden its presence in the market, addressing underrepresented segments and driving value in the e-commerce and fintech industries.

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