"Sandisk debunks a widespread storage misconception in the gaming world"
In the rapidly growing gaming landscape of India, storage has emerged as a critical component, playing a pivotal role in the ecosystem. With increasing game file sizes, the need for faster load times for competitive play, and the rise of in-game recordings for streaming, storage has become a core part of performance.
Modern games require fast data transfer to run smoothly, and this need for speed has driven a strong adoption of SSDs in India. Recognising this trend, Sandisk, a global leader in flash storage, has planned to introduce new gaming-focused products to meet the evolving needs of gamers.
Sandisk is not new to the Indian market. They have been running campaigns to help gamers understand how the right storage can significantly improve performance. The company is expanding its portfolio to cater to the growing gaming market in India, aiming to provide speed, space, and reliability to every player, from casual mobile gamers to competitive professionals.
Subind Kumar, Vice President and Country Manager at Sandisk, spoke about the importance of storage in India's growing gaming landscape. He emphasised that reliable, high-capacity, and high-speed storage solutions are essential for a smooth and enjoyable gaming experience. Sandisk prioritises reliability in its storage solutions for gamers, ensuring consistent performance under demanding conditions.
The rise of gaming and the growing streaming ecosystem are not just driving SSD adoption but also high-capacity microSD cards for mobile gaming. More people in India are ready to invest in better equipment that improves performance.
Sandisk works with channel partners, system builders, and online stores to reach gamers in both big cities and smaller towns. Lenovo's Pankaj Harjai stated that the tablet is no longer a one-purpose device, indicating a shift towards multifunctional devices that cater to the gaming community.
However, one of the biggest myths among gamers is that storage is just for saving games. Storage, in fact, plays a crucial role in defining the gaming experience, beyond just saving games. Flash storage and SSDs dramatically reduce load times, allowing games to boot faster and maps to render seamlessly.
Sandisk's portfolio for creators is designed to deliver high-performance, high-capacity, compatible, and reliable solutions for content creation and streaming. In the coming months, Sandisk is known to be planning the launch of new storage products optimised for the gaming sector to meet the growing demand for high-performance, reliable memory solutions. Sandisk is committed to delivering purpose-built storage solutions to empower gamers.
