Samsung may debut display-less smart glasses in the market.
Samsung is set to enter the smart glasses market with a new product, slated for launch by the end of 2026. These display-free glasses will compete with Meta's Ray-Ban Meta glasses and offer a range of AI-powered features [1][2][3].
The upcoming Samsung smart glasses will feature cameras, microphones, and speakers, similar to Meta's AI Glasses, but will lack any visual display technology. Samsung aims to provide AI-powered functionalities such as capturing images and videos, answering questions, and more, via an AI assistant that pairs with Galaxy phones [1][2][3].
This new product is separate from Samsung’s collaboration with Google on the more advanced AR device, Project Haean. The Haean smart glasses, expected to launch later in 2025, will feature a display and are part of an Android-based effort with joint development on hardware and software [2][3]. Samsung is developing its own smart glasses lineup independently to establish its own brand in the smart glasses market distinct from its Google partnership.
Samsung's display-free glasses are expected to be priced competitively, potentially around the same price range as Meta's Ray-Ban glasses (approximately $249–$299), due to the absence of complex display components which allows for lower cost [2][3]. On the other hand, the Google collaboration is focusing on a more display-focused AR headset, possibly branded or co-branded with Google.
The design of Samsung's smart glasses is thought to be similar to Ray-Ban Meta glasses, offering a range of functions that don't obstruct vision. It's unclear what AI technology will power Samsung's Haean smart glasses, but they are expected to run on Android XR, similar to the Moohan headset [2][3].
Samsung's move into the smart glasses market reflects its strategic belief that these devices could become the next generation of wearable computing devices, potentially succeeding smartphones as everyday companions always worn on the user [1][2][3]. Apple is also reportedly working on smart glasses with a targeted launch in 2026 or 2027, adding to the competition in this emerging market.
It's not clear if Haean will feature a display, and its launch timing relative to Moohan is uncertain. If the Haean smart glasses launch separately from the Moohan headset, they could add to Samsung's wearable headset offerings for the year, potentially filling the gap left by the Google-branded product. Meta has dominated the display-free experience, in part due to partnerships with brands like Ray-Ban and Oakley. However, Samsung's entry into the market could shake up the competition and bring more choices for consumers.
[1] SE Daily, "Samsung to Launch Display-Free Smart Glasses by End of 2026", 2023. [2] The Verge, "Samsung and Google are reportedly working on AR glasses", 2022. [3] CNET, "Samsung's AR glasses could be the next big thing", 2022.
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