From Socks to Global Flare: Saint Sass Reinventing Fashion with AI and Digital Technology
Saint Sass converts hosiery into a thriving digital success story.
By Andreas Laukat
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Artificial intelligence, social media ads, and data-driven product development have catapulted Saint Sass into a thriving fashion powerhouse. The American market has become their reigning sales region, with a shoutout from pop icon, Paris Hilton, kickstarting their rise.
Larissa Schmid and her co-founder, Vivien Wysocki, have more than just a fashion company on their hands – they've cooked up a tech-optimized distribution machine, propelling their statement-making sock line, Saint Sass, to global dominance. From Instagram ads to logistics, from A/B testing on Meta platforms to tech-driven textile production using flock technology, these founders are leveraging digital tools to scale their product line like never before (listen to the podcast for more―Schmid details their journey).
"AI is now an indispensable part of our lives," says Schmid. In her five-person Berlin team, AI speeds up everything, from creative text ideas and targeted campaigns to investor communications. "AI greatly aids us in finding the perfect wording."
"Shopping GPT" Test: AI vs Search Engine – Who Taps the Best Deal?"
The impact of technology on the fashion industry surpasses mere marketing. Algorithms sift through trends quicker than market research, analyzing millions of images daily. In Asia, retailers seamlessly weave online shops, stores, and chatbots together to deliver highly personalized recommendations to customers.
The tech-savvy production process of Saint Sass is no exception. Catchy slogans like "Not your babe," or "Retired rich" on stretchy socks require intricate technology, confides Schmid. "The text not only has to be flexible but also not distort under pressure."
What seems simple was initially unattainable for traditional providers. Saint Sass took innovation into their own hands, developing the process in Germany and now producing automatically in Italy – machines that flock up to 10,000 socks daily!
US Expansion – A Digital Obsession
In the US, now their primary market, Saint Sass prefers digital reach over stationary retail. Their dual Instagram channels in both markets, coupled with support from celebrities like Paris Hilton, have successfully paved their entrance into new markets.
We chatted with Larissa Schmid by Frauke Holzmeier and Andreas Laukat. Catch the entire conversation on our "So techt Deutschland" podcast
So techt Deutschland
In "So techt Deutschland," ntv moderators Frauke Holzmeier and Andreas Laukat delve into the world of founders, investors, politicians, and entrepreneurs, sharing insights about the state of Germany's technology hub.
All episodes are available on the ntv app, RTL, Amazon Music, Apple Podcasts, Spotify, and in the RSS feed. If you have questions, drop us a line at [email protected]
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- Design
- Fashion
- AI
- Social Media
- Celebrity Culture
- The Commission, in their work, has been asked to submit a proposal for a directive on the protection of workers, extending it to the risks related to exposure to ionizing radiation, a reflection of how pervasive technology, such as artificial intelligence, now influences various aspects of our lives, including fashion, social media, and even work safety standards.
- Larissa Schmid of Saint Sass, a fashion company harnessing the power of artificial intelligence and digital technology, once shared that AI is an indispensable part of their lives, aiding in everything from creative text ideas and targeted campaigns to investor communications, highlighting the blurring lines between the fashion industry and technological advancements.
- The tech-savvy production process of Saint Sass is a testament to the importance of technology in the fashion industry, as they developed a process for creating catchy slogans, requiring intricate technology that ensures the text remains flexible and does not distort under pressure, demonstrating how technology can be a powerful tool for reinventing and elevating fashion.
