Rocketbrush Studio's Sample Brief for 2D Game Art Production
**2D Art Outsourcing Project Requirements for Unannounced Slot Game**
The unannounced digital slot game project is seeking 2D art outsourcing services with comprehensive guidelines for art style, animation, level of detail, project workflow standards, and export requirements. These guidelines ensure consistency, quality, and smooth integration with the development pipeline.
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## **Art Style**
The art for the game must align with the unannounced theme, ensuring all assets—symbols, backgrounds, characters, and UI—are visually coherent and immersive. The style should appeal to the intended player demographic, whether casual, classic, or niche. Styles can range from cartoonish and vibrant to sleek and modern, depending on the game’s positioning.
Provide mood boards, concept art, or examples of desired aesthetics to guide the outsourcing team and maintain stylistic unity. The art style should also be adaptable for future updates, sequels, or themed expansions.
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## **Animation**
Symbols should feature subtle, appealing animations on spins, wins, and special events to enhance engagement without disrupting gameplay clarity. Animated sequences for bonus rounds, free spins, and jackpot triggers must be smooth, visually rewarding, and aligned with the art style. Animated buttons, transitions, and feedback elements (e.g., coin spills, celebratory effects) should feel intuitive and enhance player experience.
Optimize animations for target platforms (mobile, desktop, or both), ensuring they run smoothly without lag, especially on lower-end devices.
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## **Level of Detail**
High-resolution, crisp designs with clear silhouettes for instant recognition, even at small sizes are required for symbols and icons. Rich, atmospheric environments that support the theme without distracting from the reels or interface are necessary for backgrounds. Detailed, expressive designs that can be animated and potentially reused in marketing materials are expected for characters/mascots.
Clean, intuitive layouts with themed decorative elements that don’t overload the screen are required for UI elements. Additional high-detail art for banners, promo graphics, and app store assets as needed will also be required.
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## **Project Workflow Standards**
Prefer a studio that handles the entire production cycle—from concept to final asset delivery—to ensure consistency and reduce management overhead. Accept delivery in phases (concepts, symbols, backgrounds, animations, UI) for iterative review and feedback.
Implement a two-step quality assurance process: internal studio review followed by client approval rounds. Clearly define revision policies and turnaround times. Regular updates, milestone reviews, and responsive communication channels (e.g., project management tools, weekly syncs) are essential.
Require well-organized asset libraries with clear naming conventions and version control. The ability to scale the team up or down based on project needs, with both short-term and long-term collaboration models available, is also important.
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## **Export Requirements**
Deliver final assets in industry-standard formats (PNG with transparency for static art, MP4 or GIF for animations, SVG for scalable UI elements). Specify if layered PSD/AI files are needed for future edits. Provide assets at multiple resolutions (e.g., 1x, 2x, 3x) to support various screen densities and platforms.
Use consistent, descriptive filenames (e.g., [email protected], bg_jungle_night.png) for easy integration. For animations, consider sprite sheets or asset atlases to optimize performance. Ensure assets are optimized for target platforms (e.g., compressed for mobile, high-res for desktop).
Include a manifest or asset list detailing contents, formats, and any special instructions for integration.
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## **Summary Table**
| Requirement | Details | |-----------------------|-----------------------------------------------------------------------------------------| | Art Style | Thematic, audience-appropriate, scalable, reference-guided | | Animation | Reel, bonus, UI/UX; smooth, engaging, optimized for performance | | Level of Detail | High-res symbols, rich backgrounds, expressive characters, clean UI | | Workflow Standards | Full-cycle or modular, QA/revision process, organized files, flexible scaling | | Export Requirements | Standard formats, multiple resolutions, clear naming, optimized assets, documentation |
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These requirements will help ensure your outsourced 2D art is visually compelling, technically sound, and seamlessly integrated into your unannounced slot game, while supporting efficient collaboration and future scalability.
The game will be available on mobile platforms (iOS and Android). Each level has a unique theme focused on ancient civilizations such as Greece, Rome, and Egypt. Each level has a leading character that interacts with players. At least 75% of the assets need to be delivered before December 1. The game's atmosphere is playful and encouraging rather than dark and serious.
2D animations are expected to be done in Spine and presented separately in JSON+Atlas format with an animated symbol atlas size of 250x250px. All images need to be presented in PSD format with layers carefully separated and arranged into groups for animation purposes. The level of detail for the artwork should refer to the provided arts. All layer groups should have names for easy navigation by developers.
The unannounced digital slot game project requires gadgets such as smartphones and other technology to display the visually compelling 2D art, animations, and UI with high resolution and crisp designs. The art style should refer to the themes of ancient civilizations, presenting characters that interact with players, providing an enjoyable and playful atmosphere. The animations for the game must be done in Spine and presented in JSON+Atlas format for smooth performance on mobile platforms.
