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Retail's Tech Revolution: Zalando's 'Spotify of Fashion' to In-Store AR

Zalando's ambitious 'Spotify of fashion' plan. In-store AR guides shoppers. Tech drives retail's future.

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1 min read
This picture is clicked inside the room. In this picture, we see a table on which laptop, speaker,...
This picture is clicked inside the room. In this picture, we see a table on which laptop, speaker, monitor, keyboard, ball, mouse, scanner and papers are placed. In the left bottom of the picture, we see a table on which electronic goods are placed. Behind that, we see a wall on which charts and posters are pasted.

Retail's Tech Revolution: Zalando's 'Spotify of Fashion' to In-Store AR

The retail landscape is evolving rapidly, with tech-savvy consumers driving demand for innovative shopping experiences. Zalando, for instance, is aiming to become the 'Spotify of fashion', while John Lewis & Partners is exploring robotics in farming. Meanwhile, the second-hand clothes sector is flourishing due to digital marketplaces.

Successful retailers are harnessing technology to expand their offerings and experiences across various touchpoints. They are hiring tech experts to drive digital transformation, as seen with Shopify's 1,300 tech engineers and Tesco's appointment of an Airbus CTO as their new tech lead.

Consumers now expect seamless online navigation, swift checkout processes, and easy capture of address and personal details. In-store, they want tech to eliminate queues, with self-checkout and 'scan and go' options being top priorities.

Forward-thinking retailers are embracing diverse experiences and channels to cater to a fragmented market. This includes in-car purchases, in-flight shopping, AR-guided store navigation, and lifestyle-focused services like concierge apps.

Trends driving tech adoption in 2020 include personalized shopping experiences, fast and frictionless interactions, and automation of labor-intensive tasks. Leading retailers are increasingly adopting technology to transform their businesses, with technology being the key driver for pushing boundaries in offerings and experiences.

Customers currently desire technologies that create personalized, convenient, and fast shopping experiences. These include AI-driven product recommendations, augmented reality for virtual try-ons, mobile payment solutions, contactless payment, digital shelf sensors, and self-checkout apps. By blending digital and physical retail elements, these technologies offer seamless shopping experiences, driving the future of retail.

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