Reside in Greece: Winners with EveryMatrix's Complete Gaming Solution
EveryMatrix, a leading iGaming solutions provider, has announced a strategic partnership with Winmasters, a prominent operator active in Greece, Romania, Cyprus, and Malta. This alliance aims to deliver advanced iGaming solutions, supporting Winmasters' growth and expansion in the Greek market.
EveryMatrix offers a comprehensive suite of tools designed to help operators like Winmasters integrate multiple gaming products, manage player acquisition, and optimise affiliate marketing efforts more effectively. This partnership is part of EveryMatrix's broader strategy to expand its footprint in regulated European markets, including Greece, by enhancing local operator capabilities with scalable, technology-driven affiliate solutions.
Key features of EveryMatrix’s affiliate platform for Winmasters in Greece include integrated affiliate management tools, multi-product integration capabilities, comprehensive reporting and analytics, compliance and regulatory support tailored for the Greek market, and scalability and localization options. These features are designed to help Winmasters adapt quickly to evolving market demands and expansion opportunities.
The collaboration aligns with EveryMatrix’s ambition to solidify its presence in Greece by supporting prominent local operators like Winmasters. It also reflects a trend of international iGaming technology providers strengthening their service offerings through partnerships that emphasise regional compliance and customised solutions. This sets the stage for potential future expansions of the affiliate platform into additional regulated markets and further enhancements in marketing automation, player engagement, and content aggregation aimed at increasing Winmasters’ market share and player base in Greece and potentially neighbouring countries.
As part of the partnership, Winmasters has signed a new multi-year turnkey agreement with EveryMatrix, migrating all its local brands to EveryMatrix's platform. However, there is no publicly detailed roadmap of specific expansion phases beyond Greece reported as of late July 2025.
Meanwhile, Winmasters is planning to launch its brand in other EU regulated markets within the next year. For more information on upcoming iGathering events, including the SiGMA iGathering event set to take place at the Royal Casino in Riga on the 26th of August at 19:00, interested parties can visit the SiGMA website or contact Emily at [email protected].
It's worth noting that the SiGMA iGathering event is an upcoming networking event on the SiGMA calendar, welcoming guests from Estonia and Lithuania, but EveryMatrix is not mentioned as a sponsor or participant in the event. EveryMatrix has successfully launched Winmasters in the regulated Greek market, holding a supplier license in Greece.
EveryMatrix is providing Winmasters with its full product suite, including player account management (PAM), sportsbook, casino management, and affiliate platform, to support Winmasters' growth in the Greek market. This partnership underscores EveryMatrix's commitment to supporting operators in regulated markets and its ambition to continue expanding its presence in Europe.
- This partnership between EveryMatrix and Winmasters will leverage EveryMatrix's technology-driven affiliate solutions to help Winmasters integrate multiple gaming products and optimize affiliate marketing efforts, aiming to enhance their growth and expansion in the Greek market, which is part of EveryMatrix's broader strategy to expand in regulated European markets.
- As Winmasters plans to launch its brand in other EU regulated markets within the next year, it is expected that the technology-driven solutions provided by EveryMatrix, such as its integrated affiliate management tools and multi-product integration capabilities, will support Winmasters' expansion into these new markets, reflecting a trend of international iGaming providers strengthening their service offerings through partnerships that emphasise regional compliance and customized solutions.
