Reinvention of Varun Gupta's ₹800 crore Make-in-India project unveiled in Mission GoBoult
In a bold move, Indian audio-wearables powerhouse GoBoult has announced a strategic shift following its rebranding in 2025. With a focus on premiumization, global expansion, Make in India manufacturing, local R&D, and IPO readiness, the company aims to consolidate its position as a leading player in the Indian market and venture into international territories.
Premiumization and Brand Elevation
GoBoult is setting its sights on the next generation of consumers, designing premium, design-led products that resonate emotionally. This shift includes the launch of premium lines and collaborations, such as those with Ford Mustang and Dolby, aimed at elevating the brand beyond price wars.
Make in India and Local R&D
Manufacturing under the Make in India initiative and investing heavily in local R&D are key components of GoBoult's strategy. This approach supports sustainable growth and aligns with national priorities, helping the brand build a strong Indian tech identity.
Revenue and Retail Expansion Targets
Having nearly doubled revenue to ₹800 crore in FY25, GoBoult is targeting ₹1,000 crore for FY26. To achieve this, the company plans to expand its retail presence to around 30,000 outlets and strengthen its offline and online sales channels across India.
Global Expansion
Leveraging insights from a customer base of over 10 million, GoBoult is planning to enter international markets such as Southeast Asia and the Middle East. These markets are seen as receptive due to GoBoult’s Make in India credentials and competitive price-to-performance products.
IPO Readiness
GoBoult is preparing for an initial public offering within approximately 18 months after rebranding. The rebranding aims to establish a clear, premium-focused identity needed for a successful IPO and improved financial performance.
Philosophy and Brand Identity
The new name "GOBOULT" and logo symbolize inner strength, innovation, forward momentum, and ambition. This reflects the company's commitment to leading change and thinking bigger as it strives to become a globally recognized Indian consumer tech brand.
The Future of GoBoult
With a focus on premiumization, local manufacturing, and global expansion, GoBoult is positioning itself beyond competing on price, towards building a futuristic, scalable brand with global aspirations. The company's CEO, Varun Gupta, encourages young Indian entrepreneurs to focus on unit economics, build a product differentiator, and start small, as GoBoult has done since its inception in 2017.
In the words of Varun Gupta, "Indian companies can make great products with global appeal." As GoBoult ventures into new markets and continues to innovate, it is clear that the company is poised to lead the charge in the Indian consumer tech sector.
- GoBoult is expanding its product range to include premium smartwatches and wearables, aiming to diversify its technology offerings and attract discerning consumers.
- In the finance sector, GoBoult is seeking to raise capital through an initial public offering (IPO), leveraging its rebranding strategy and strong business performance to appeal to investors.
- The technology industry is anticipating GoBoult's foray into international markets, as its affordable yet high-performance products could disrupt existing competition and spur innovation in the wearables segment.
