Reduced pricing for iPhone 16 Pro Max announced in anticipation of Apple's upcoming iPhone 17 launch
Apple has revealed that the upcoming iPhone 17 series will see a price increase compared to its predecessor, the iPhone 16 lineup. According to recent predictions, the base iPhone 17 is expected to start at around £850 ($1,117), with the Pro models starting at around £1,050 to £1,250, depending on the variant. The new iPhone 17 Air, a mid-range model, is rumored to be priced between £899 and £900, positioned between the standard iPhone 17 and the Pro models [1][2][3].
The anticipated price increase is primarily due to higher component costs caused by tariffs affecting countries in Apple's supply chain, such as China, India, and Vietnam. While Apple's devices, including iPhones, are currently largely exempt from the highest tariffs, some residual pressures on pricing remain, prompting these expected price hikes [1][2][5].
In terms of features, the iPhone 17 series is expected to include 120Hz ProMotion displays across the lineup, improving display smoothness and responsiveness [3]. The Pro models could feature a half-aluminum frame and a new horizontal camera bump design, while the iPhone 17 Air is rumored to be a mid-range, slimmer model available in multiple colors, including a distinct sky blue hue [2][4].
The launch of the iPhone 17 series is anticipated for September 9, 2025, with pre-orders starting on September 12 and in-store availability on September 19 [2][3]. This move could help simplify the iPhone lineup.
Interestingly, Apple has recently discounted the prices of all current iPhone 16 models in the U.K., including the iPhone 16e, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. The discounted prices for the iPhone 16 models are: iPhone 16 - £698 ($938.74), £101 off ($135.83); iPhone 16 Plus - £798 ($1,073), £101 off ($135.83); iPhone 16 Pro - £999 ($1,343), £100 off ($134); iPhone 16 Pro Max - £1,299 ($1,747), £100 off ($134); iPhone 16e - £544 ($731), £55 off ($73) [1].
Amazon's trade-in platform allows users to trade in more than one device at a time, and their trade-in valuations for used iPhones are almost competitive. For instance, the trade-in valuation for an Apple iPhone 14 Pro Max 256GB is £277 ($372), while the iPhone 13 Pro Max 256GB is valued at £358 ($481) [1].
In summary, the iPhone 17 series is expected to be more expensive at launch than the iPhone 16 lineup, with price increases primarily due to supply chain tariffs. The new devices are expected to offer improved features, such as 120Hz ProMotion displays and new design elements, to justify the higher prices [1][2][3][4][5].
| Model | Predicted Starting Price | Key Features | |----------------|-------------------------|-----------------------------------------------| | iPhone 17 | ~£850 | 120Hz ProMotion display | | iPhone 17 Air | ~£899-£900 | Slim design, possibly replaces iPhone 16 Plus, multiple colors including sky blue | | iPhone 17 Pro | ~£1,050 | 120Hz ProMotion, half-aluminum frame, horizontal camera bump | | iPhone 17 Pro Max | ~£1,250 | Similar to Pro specs with bigger display |
References:
[1] The Verge
[2] TechRadar
[3] 9to5Mac
[4] MacRumors
[5] Bloomberg
- The iPhone 16 and iPhone 17 series are both products from tech giant Apple, with the iPhone 17 expected to have a higher price due to increased component costs.
- Gadget enthusiasts are anticipating the release of Apple's latest smartphones, the iPhone 17 series, which include models like the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, all featuring advanced technology and unique design elements.
