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Redesigning Fast Company's Innovation by Design Award for 2025: Globally Renamed Makeover victorious

Enhanced identity system raised web conversions by 28%, providing designers with a compelling case study brimming with rebranding and user experience innovation terminology.

Redesigning Fast Company's Innovation by Design 2025: A Globally Successful Corporate Makeover
Redesigning Fast Company's Innovation by Design 2025: A Globally Successful Corporate Makeover

Redesigning Fast Company's Innovation by Design Award for 2025: Globally Renamed Makeover victorious

Multiplier, a global employment platform, has been making waves in the industry with its recent rebrand and impressive growth. The company, which helps over 2,000 organizations across 150 countries with hiring, managing, and paying global teams, has seen a significant increase in its online presence.

Organic traffic on Multiplier's platform is up 70%, and the company has experienced a 30% increase in non-paid pipeline and a 25% increase in average deal size. The vibrant orange identity of Multiplier embodies energy, warmth, and humanity, and the new portal logo is a metaphor for opportunity, connection, and a borderless future. Social engagement on Multiplier's platform has increased by 350%.

The 2024 rebrand of Multiplier was driven by the purpose of creating a world without limits. Monish Munshi, CMO at Multiplier, stated that the global rebrand reflects the changing dynamics of how organizations hire and operate, bringing to life Multiplier's vision of limitless possibilities for businesses and the people who power them.

The reimagined brand system of Multiplier is designed to be distinctive and enduring. Alessandro Giua, Senior Director of Brand & Creative at Multiplier, believes that a strong brand is about being front of mind and positioning Multiplier as a purpose-built platform for global teams that people feel connected to and genuinely value.

The recognition confirms that Multiplier is delivering on its vision. In fact, Multiplier has been named an EOR Leader by both IEC and Everest, deepening trust and recognition across customers, employees, and analysts. The company has also been recognized in Fast Company's 2025 Innovation by Design Awards.

Fast Company will honor Multiplier in the Innovation by Design Awards in New York City on September 15, 2025. Multiplier Co-founder Amritpal Singh and Senior Director of Brand & Creative Alessandro Giua will attend on behalf of the company. The recognition was given in the Mid-sized Business: 100-999 Employees category.

As Multiplier continues to grow and evolve, the company is preparing for its next major milestone at HR Tech 2025 in Las Vegas (September 16-18), where the company will bring its "World Without Limits" vision to life through an immersive brand experience. However, at the time of writing, the search results do not provide information about which persons from the leadership of Multiplier, involved in the conception and implementation of the global rebrand, will represent the company at HR Tech 2025.

Despite this, it's clear that Multiplier is a force to be reckoned with in the global employment market. With its innovative approach, strong brand, and commitment to delivering on its vision, Multiplier is poised for continued success in the years to come.

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