Rapid Transition: Ego Transactions Accelerate Payments in a Week, Lowering Monthly Costs by €30,000 and Augmenting App Conversions through the Use of Primer
Ego, a leading fashion brand based in Manchester, has partnered with Primer, a unified infrastructure for global payments and commerce, to gain better control over its payments and boost revenue. The partnership has proven to be a game-changer for the brand, particularly in the operation of its mobile app.
The success of Ego's mobile app has led to a significant increase in transactions, accounting for more than 30% of the brand's total revenue. However, this success has also resulted in excessive payment fees due to a fixed Payment Service Provider (PSP) agreement based on lower projected transaction volumes.
To address this issue, Ego turned to Primer. The partnership has enabled Ego to reduce its reliance on a single PSP, efficiently route payments, and lower per-transaction fees. As a result, Ego has managed to save €30,000 per month in payment fees.
Primer's unified infrastructure has brought several key benefits to Ego. By consolidating payment handling tools into one platform, Primer has reduced complexity and engineering overhead, thereby lowering indirect costs that contribute to overall payment expenses.
Moreover, Primer's payment orchestration and optimization features enable smart path routing and failover, selecting the most cost-effective providers dynamically. This flexibility and control have allowed Ego to customize payment logic, route payments intelligently based on conditions such as card issuer country or payment type, and reduce declines or failed transactions, thus maximizing successful payments.
The partnership has also improved Ego's mobile app's checkout process. Primer's Universal Checkout solution has resulted in a 10% increase in checkout conversions, making the shopping experience smoother and more reliable for customers.
Gabriel Le Roux, Co-founder and CEO at Primer, stated that Ego is an example of a business taking control of its payments. He emphasized that more retailers need to adopt the mindset of making payments a lever for growth.
Ego plans to extend its use of Primer across additional sales channels, including its webstore. The rollout was supported by detailed documentation, real-time communication between teams, and coordinated execution across engineering, product, finance, and legal functions.
In conclusion, Ego's partnership with Primer has proven to be a successful strategy for the fashion brand to optimize its payments, reduce costs, and boost revenue. The partnership has not only enabled Ego to manage its payment fees more effectively but also improved the user experience on its mobile app, contributing to its continued success in the competitive fashion industry.
- Ego, in an effort to optimize its payments, is leveraging technology by utilizing Primer's unified infrastructure for business operations, aiming to save €30,000 per month in payment fees.
- With Primer's payment orchestration and optimization features, Ego can now route payments smartly, minimize declines or failed transactions, and enhance its mobile app's checkout process, ultimately maximizing successful transactions and boosting business revenue.
