QTech Games appoints Agatha Wanjugu as Sales Manager for the East African region
QTech Games, a leading game aggregator for emerging markets, has announced the appointment of Agatha Wanjugu as Sales Manager for East Africa. This strategic move is part of the company's growth strategy to increase investment in the region and leverage local market expertise to establish a strong presence as a leading iGaming provider.
Wanjugu, a seasoned professional with a reputation for being a natural leader, has been recruited to drive sales and business development in East Africa, a key area where QTech aims to dominate and build a strong brand. With her extensive experience in both account management and business development, she brings a wealth of knowledge and relationships to the table.
QTech Games' strategy in East Africa is centered on localization, regulatory compliance, and data-driven regional growth. The company is committed to expanding its market share in the region by capitalizing on Wanjugu's local knowledge and relationships. To achieve this, they plan to invest in region-specific solutions and content to meet the rising demand driven by improving digital infrastructure and maturing regulations in Africa.
One of the ways QTech Games aims to achieve this is by enhancing their portfolio with partnerships such as the one with TaDa Gaming. This partnership brings localized and regulated gaming content suitable for diverse jurisdictions, including African countries.
Agatha Wanjugu will be responsible for managing and growing QTech's existing partners in East Africa, as well as steering the company's expansion into neighboring local territories. She finds a strong, experienced team at QTech Games that is client-focused and always eager to make it work for the client.
Wanjugu's igaming insights and recommendations have already helped deliver on revenue targets, and she has found a string of products at QTech Games that complement different iGaming verticals. She is excited to be starting at QTech Games and believes the company has given her the support to expand in the bubbling and evolving marketplace.
This appointment and QTech Games' broader continental strategy to grow iGaming by emphasizing data, localization, and innovation tailored to African markets aligns with their ambition to have a significant presence in East Africa and contribute to its global revenue mix in the coming years.
In conclusion, QTech Games' strategic approach to East Africa's iGaming market is one that prioritizes localization, regulatory compliance, and data-driven regional growth. With Agatha Wanjugu at the helm, the company is well-positioned to capitalize on the region's potential and establish itself as a leading iGaming provider in East Africa.
- In alignment with their growth strategy, QTech Games intends to expand their presence in the region's finance and technology-driven business sectors, aiming to leverage Agatha Wanjugu's expertise to become a prominent figure in the iGaming industry of East Africa.
- To solidify their position in the East African market, QTech Games will invest in industry-specific solutions and content, collaborating with local partners to offer regulated and localized gaming content, thereby catering to the growing demand driven by improving digital infrastructure and maturing regulations.
