Punjab Native, Age 23, Makes Debut in DOOH Sector, Gains Control of CP67 Displays
Punjab-based entrepreneur Virkaran Singh has made his entrance into the Digital Out-of-Home (DOOH) industry with his innovative startup, It's Spotlight. The AI-powered, data-driven company debuted today at CP.67 Mall, marking a significant step in the realm of outdoor advertising.
Founded by Virkaran, a former Chief Creative Officer at Celeste Experience, It's Spotlight is poised to revolutionize brand engagement in physical spaces through real-time analytics and measurable tools. The company's primary focus is to optimize advertising in urban hotspots, such as malls, high-traffic commercial zones, and popular city centers.
Virkaran, who began his career in design at the age of 14, led numerous high-impact campaigns at Celeste Experience before co-founding Dooh Good Media alongside Mr. Gursharan Singh. The duo focused on DOOH advertising along national highways, offering brands substantial visibility on hotspots, high-traffic routes, and intercity corridors. As the vision grew, It's Spotlight was launched to complement this strategy by targeting urban hotspots.
Integrating AI into DOOH campaigns has been shown to increase impact by 60% while maintaining the same budget. By analyzing consumer behavior and foot traffic patterns, It's Spotlight's AI technology can identify the highest-value locations to display ads and optimize times for maximum effect. The platform is dynamic, allowing creatives to adapt in real-time to fit audience demographics or current circumstances without incurring inflated media costs.
It's Spotlight's AI-powered screens invite viewers to engage with QR codes for exclusive offers or additional information, which encourages a seamless, interactive experience. Behind the scenes, every scan, dwell time, and impression is tracked, granting brands the ability to attribute value to each screen view.
Virkaran, Director of Its Spotlight, said, "Taking over the screens at CP.67 marks a key step in redefining brand engagement in public spaces. With real-time analytics and QR tracking, we ensure full transparency and accountability, setting a new DOOH benchmark at high-footfall locations."
The momentum gained from the mall-screen debut will pave the way for It's Spotlight to light up additional data-driven billboards across premier retail and transit hubs by Q3 2025. A regional DOOH network integration is planned for early 2026, with expansion into major malls and other high-footfall venues by year-end.
By leveraging AI and data-driven strategies, It's Spotlight is paving the way for a next-generation DOOH advertising model that transcends traditional static displays to interactive, real-time, and targeted advertising. The emphasis on transparency, analytics, and interactivity sets a new benchmark for DOOH advertising at high-traffic urban locations, potentially driving better brand engagement and accountability in outdoor media.
- It's Spotlight, founded by Virkaran Singh, aims to disrupt the business landscape of the Digital Out-of-Home (DOOH) industry by optimizing advertising in urban hotspots, employing AI technology for real-time analytics, maximizing brand engagement, and enhancing transparency.
- The finance sector is set to witness significant changes with the growth of It's Spotlight, as the company's data-driven marketing strategies and interactive DOOH advertising model could potentially lead to higher return on investment in urban locations, revolutionizing conventional outdoor advertising practices.
