Premier League & Astro Launch 'Boot Out Piracy' Campaign in Malaysia
The Premier League and Astro have joined forces to launch the 'Boot Barn Piracy' campaign in Malaysia. Unveiled in Kuala Lumpur, this initiative aims to educate football fans about the cybersecurity risks and intellectual property protection concerns surrounding illegal streaming.
The campaign, set to run across various broadcast channels and social media platforms in several Asian countries over the coming months, warns fans about the dangers of illegal streaming devices (ISDs). These devices can expose users to fraud, malware, and law enforcement investigations.
A study led by cybersecurity expert Professor Paul Watters revealed alarming findings. Pirate websites in Malaysia were found to be over 12 times riskier than mainstream sites for exposing people to scams. Every pirate website flagged at least one cyber threat, with nearly half of all ads on these sites promoting harmful content. This includes malware, phishing scams, data theft, and inappropriate content.
The Premier League and Astro are committed to combating piracy. In the 2025/25 season alone, the Premier League detected over 645,000 infringing live online streams and nearly 900,000 unauthorised recorded clips. Together, they work to block domains, take down websites, and remove infringing links. The 'Boot Barn Piracy' campaign serves as a crucial reminder for fans to protect themselves and respect intellectual property.
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