Predictions for AI and Autonomous Vehicles in 2024: WyreStorm Insights
In 2024, the professional audiovisual (Pro AV) industry is experiencing a significant shift as artificial intelligence (AI) and cloud technologies take centre stage. These advancements are accelerating the adoption of cloud-based AV solutions, enhancing room analytics with AI-driven insights, and supporting command-and-control environments with intelligent data management.
The demand for cloud AV solutions has surged by approximately 31%, with enterprise adoption of AV conferencing systems increasing by about 29% worldwide. This growth is driven by cloud computing's ability to support managed services and remote capabilities, enabling scalable and flexible AV deployments.
AI is transforming room analytics through features like people counting and usage scheduling. Companies such as Logitech use AI-driven analytics to optimise space utilisation, while platforms like Crestron’s XIO cloud provide enterprise-wide analytics. This fuels the growth of the smart workplace market, projected to reach $90 billion by 2030.
Command-and-control applications, used in critical environments like military centres, hospitals, and traffic hubs, are benefiting from AI and cloud integration. Upgrades in video displays combined with AI-driven data aggregation enhance decision-making capabilities across these mission-critical venues.
While technologies like AI and cloud propel innovation, the overall pro AV market remains stable but cautious amid tariff uncertainties and economic conditions. Firms continue investment in new technologies but tend to mitigate risks with steady, not exponential, growth in sales and employment.
Advances such as COB LED video walls, all-in-one AV systems, spatial audio, and AI-powered control platforms are reshaping the landscape, simplifying deployment and raising quality standards.
Key industry thought leaders, including Zec Voislav (Product Director at WyreStorm), are discussing the impact of these technologies on the Pro AV industry. Thirty thought leaders are discussing hybrid work in 2024, while fifteen are highlighted in the discussion on next-generation audio. Forty AV/IT companies are outlined in the 2024 roadmap.
In summary, AI and cloud are central to Pro AV’s 2024 evolution, enabling smarter, more connected, and scalable audiovisual solutions. However, growth is tempered by macroeconomic factors, with firms balancing innovation adoption against market uncertainties.
- The surge in demand for cloud AV solutions, driven in part by the enterprise adoption of AV conferencing systems, is a result of cloud computing's ability to support managed services and remote capabilities, making AV deployments scalable and flexible.
- AI is playing a significant role in transforming room analytics, with features like people counting and usage scheduling, and is also benefiting command-and-control applications in critical environments by enhancing decision-making capabilities through video displays and AI-driven data aggregation.
