Porsche Unveils First Electric SUV, Cayenne Electric, in 2025
Porsche has revealed its first fully electric SUV, the Cayenne Electric, set to hit the market in spring 2025. The new model is based on the PPE platform, a joint venture with Audi for premium electric vehicles. Despite the unveiling, no specific information is available on how the Cayenne Electric's sales will affect Porsche's market share and stock price by 2025. CNN news reports suggest that the Cayenne Electric boasts an impressive 108 kWh battery, 800-volt technology, and peak charging power exceeding 350 kW. Inside, drivers will find a modernized digital cockpit with a curved 'Flow Display' and a revised operating concept. Additionally, the SUV comes equipped with new assistance systems, active air suspension, rear-axle steering, and a switchable panoramic roof. Porsche's best-selling model since 2002, the Cayenne, accounted for nearly a third of its sales in 2024. However, the company faces challenges in key markets like China, due to a slowing economy and local competition, and in the US, due to import tariffs. In the first half of 2025, Cayenne deliveries dropped from 52,067 to 33,884 units. Porsche AG shares have found their bottom, with much negativity already priced in, but no immediate trend reversal is expected. The Cayenne Electric, Porsche's first fully electric SUV, is set to launch in spring 2025. With its advanced features and powerful battery, it aims to build on the success of its combustion engine predecessor. However, the impact of this new model on Porsche's market share and stock price by 2025 remains uncertain, given the company's ongoing challenges in key markets.
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