Partnering Announcement: Vevo Collaborates with TELUS in Canada
In an exciting development, TELUS has partnered with Vevo to offer advertisers a unique opportunity to connect with viewers in a meaningful way in the Canadian market. This partnership marks an exciting entry into Canada's advertising space, as announced by Dwayne Benefield, Chief Product Officer at TELUS.
Vevo, known for its culturally relevant content featuring stars like Justin Bieber, The Weeknd, and Drake, will now offer premium music video content on major Connected TV platforms and streaming services in Canada, thanks to this partnership. This includes YouTube, Apple Music, Samsung TV Plus, Vizio, Google TV, and Roku.
Rob Christensen, EVP of Global Sales at Vevo, stated that TELUS' extensive reach and expertise in the Canadian market make them an ideal partner. Tom Hearne, the Chief Product Officer of TELUS, also expressed his enthusiasm for the collaboration.
Brands and agencies can now reach their target audience more effectively by leveraging first-look opportunities such as premieres, programming sponsorships, and linear channel takeovers. This partnership aims to provide exceptional value for local brands and media agencies in Canada, offering them a chance to elevate their advertising strategies and connect with their audiences through influential music videos.
Vevo's library contains over 800,000 music videos, providing advertisers with an engaging environment. Moreover, advertisers can access hard-to-reach, coveted audiences such as Gen Z and cord-cutters through Vevo. Vevo has also partnered with TELUS to become TELUS' direct ad sales representative.
The partnership between TELUS and Vevo is expected to significantly expand Vevo's distribution footprint in Canada, particularly on Connected TV (CTV). According to previous mentions, Vevo's monthly reach in Canada is over 10 million consumers.
This partnership is set to redefine the advertising landscape in Canada, offering a fresh and innovative approach to connecting with audiences through music videos on multiple platforms.
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