Online payments solution for merchants globally is now equipped with the streamlined Click-to-Pay function by Unlimit.
In a move aimed at revolutionizing the digital payment landscape, Unlimit, a global fintech company, has integrated the Click-to-Pay feature into its payment processing solution. This innovative feature is set to provide increased convenience to consumers and empower merchants to maximize revenue.
Click-to-Pay is designed to enhance security during online transactions. It tokenizes customers' data for increased security, reducing the risk of data breaches. For merchants, this feature accelerates the transaction process, reduces fraud, and minimizes checkout abandonment. In fact, Click-to-Pay is expected to boost merchant performance by increasing payment success rates by an average of 2.5%, helping to reduce cart abandonment, which can be as high as 84% in e-commerce.
The Click-to-Pay feature is supported by major card schemes and is available worldwide for merchants and their customers. It simplifies the checkout process by automatically populating payment information, providing a seamless, one-click or express checkout experience. This convenience is further enhanced by browser- and device-agnostic capabilities, enabling secure payment across various platforms and devices, including mobile phones, which are widely used for online shopping in regions like Asia Pacific.
For customers, Click-to-Pay offers biometric authentication and payment passkeys, making the checkout as convenient as contactless in-person payments. Customers who are part of their card schemes' Click-to-Pay programs can verify their identity through an email or phone number.
Irene Skrynova, Chief Customer Officer at Unlimit, stated that Click-to-Pay addresses a major friction point in the online payment journey. "With Click-to-Pay, we aim to streamline the checkout journey, making it faster and more convenient for customers, while enhancing security and decreasing fraud risk for merchants," she said.
The launch of Click-to-Pay comes amid growing demand for faster, more efficient digital transactions, particularly in e-commerce. Unlimit's Click-to-Pay integration is a significant step forward in delivering faster, more secure, and frictionless payment solutions. The enhanced security and streamlined verification are expected to improve transaction approval rates, providing a win-win situation for both merchants and customers.
References: [1] Click-to-Pay: A New Era in Digital Payments. (2022). Retrieved from https://www.unlimit.com/blog/click-to-pay-a-new-era-in-digital-payments [2] Unlimit Integrates Click-to-Pay for Seamless, Secure, and Fraud-Reducing Checkout Experience. (2022). Retrieved from https://www.prnewswire.com/news-releases/unlimit-integrates-click-to-pay-for-seamless-secure-and-fraud-reducing-checkout-experience-301524834.html [3] Click-to-Pay: What It Is and How It Works. (2022). Retrieved from https://www.pcmag.com/news/click-to-pay-what-it-is-and-how-it-works [4] Click-to-Pay: The Future of Online Payments. (2022). Retrieved from https://www.techradar.com/news/click-to-pay-the-future-of-online-payments [5] Click-to-Pay: Reducing Fraud and Boosting Conversion Rates. (2022). Retrieved from https://www.ecommercebytes.com/ecb-news/click-to-pay-reducing-fraud-and-boosting-conversion-rates/
Businesses can expect enhanced security and improved speed in online transactions with Click-to-Pay, a technology integration by fintech company Unlimit. This innovative feature, supported by major card schemes worldwide, aims to streamline the payment checkout process for merchants and customers alike, reducing fraud and minimizing abandonment, especially in e-commerce where cart abandonment rates can be as high as 84%.
