Headline: Klarna Revolutionizes Shopping With New Browser Extension
Online payment service Klarna launches web browser extension for splitting payments across various online stores.
Check out the latest move from Klarna! They've just rolled out a nifty browser extension, allowing shoppers to embrace their installment payment service across all online retailers, even the ones that aren't Klarna partners, as announced on Thursday. The extension has already embraced Google Chrome and Microsoft Edge, with Firefox and Safari on the horizon.
After testing with over 100,000 shoppers, Klarna has unleashed this feature across the U.S., U.K., Germany, and France, with future plans to make it available in other markets soon. So, what's in it for you? The extension empowers customers to apply coupons and cashback rewards to their purchases, store items in a personal folder, receive price drop alerts on those items, and create secure one-time use Visa cards for safe shopping.
Insight:
Before launching its browser extension, Klarna took over Piggy, a company that automatically applies coupons and offers price drop or cashback notifications, for an undisclosed sum last month. In a statement, Nicholas Mahalec, product director at Klarna and former CEO of Piggy, emphasized the partnership's potential to connect retailers with Klarna's burgeoning customer base.
David Fock, chief product officer at Klarna, expressed excitement, stating, "With the introduction of our browser extension, consumers shopping on their desktop can now enjoy the convenience, control, and flexibility of Klarna's 'Pay Later' services at all of their favorite online stores." He added, "Combined with the automatic couponing and cashback features, our new extension offers an unbeatable shopping experience, saving time and money for consumers at every checkout."
Klarna has enjoyed an eventful year, with skyrocketing user acquisition, capital raising, and business acquisitions. In June, it scooped up a whopping $639 million from multiple investors, including Japan's Softbank Vision Fund 2, to fuel its global expansion. Since then, it has acquired Apprl and Hero, in addition to Piggy. As of August, Klarna boasted 20 million customers and secured over 10,000 retail partner agreements in the U.S.
Beyond its business acquisitions, Klarna has made strategic moves to increase its influence in consumer and company financial operations. It partnered with Stripe in October, offering its buy now, pay later service to merchants who use Stripe, and plan to launch the Klarna Card in the U.S., allowing cardholders to reap rewards via its Vibe loyalty program soon.
- This new browser extension by Klarna could potentially impact the future of online shopping law, as it allows consumers to use its installment payment service on various retail websites, even non-partner ones.
- The integration of technology in fashion industry has taken a significant leap with Klarna's new browser extension, providing features like automatic couponing and cashback rewards to enhance the shopping experience.
- The introduction of the browser extension by Klarna can have a far-reaching impact on the markets, making it more competitive and offering consumers better deals.
- In the realm of cybersecurity, Klarna's extension introduces secure one-time use Visa cards for safe shopping, ensuring that consumers can protect their financial information while making purchases online.
- Klarna's acquisition of Piggy, a company that provides price drop and cashback notifications, was a strategic move to boost its research and development in AI and technology.
- The browser extension launch also signifies a step towards Klarna's policy of expanding into other markets, further broadening its influence in the business realm and the global finance industry.
- The developments at Klarna, including the launch of its browser extension and strategic acquisitions, are capturing the attention of investors and TV discussions due to its potential to revolutionize the way people shop and manage finances, entering the arena of both consumer and company financial operations.
