Altenar and Starcasino Tackle the Dutch Market
Online gambling company Altenar expands its presence in Europe by launching operations in the Netherlands through partnership with Starcasino.
Feeling the heat of the expanding iGaming industry, Altenar, a top-notch provider of sports betting and online casino solutions, has inked a new deal with Starcasino, a leading European casino and sportsbook operator. This deal signifies Altenar's entry into the lucrative Dutch market.
Altenar has been the powerhouse behind Starcasino's content in various regions. Now, their alliance is set to extend to the Netherlands, taking their successful partnership to new heights. While their collaboration has proven a success in Belgium, they aim to replicate that success in the Netherlands.
In the Belgian market, Altenar provided Starcasino with a comprehensive sports betting tech stack, enabling the operator to offer state-of-the-art bets to both online and brick-and-mortar punters. Given Starcasino's notable growth since their partnership's inception, they are set to conquer new territories.
A Major Win for Scalable, Compliant Solutions
Alejandro Cazorla, Altenar's senior sales manager, expressed his enthusiasm about the partnership expansion, stating it as a testament to Altenar's dedication to offering its partners cutting-edge solutions. He affirmed that the launch signified a significant achievement in Altenar's commitment to supplying partners with technology that flexes to adapt to the most sophisticated regulatory demands.
Director at Starcasino, Pieter van den Bos, echoed Cazorla's sentiments, praising the partnership's Belgian ventures and expressing his eagerness to introduce Altenar's one-of-a-kind sportsbook platform to the Netherlands. He argued that the combination of Altenar's advanced features and Starcasino's competitive odds and unique promotional tools creates a captivating betting experience for Dutch sports fans.
The Netherlands Cracks Down on Gambling Advertisements
With the Kansspelautoriteit (KSA) intensifying its supervision, the Netherlands has taken a firm stance against untargeted gambling advertisements and sponsorships in sports, starting July 1, 2025. Said measures are bound to transform the Dutch market vastly.
- Ban on Sports Sponsorship: The KSA will prohibit all forms of gambling sponsorship in sports, stifling sponsorship deals involving sports clubs, athletes, leagues, competitions, and promotional materials like club shirts and banners.[1][2][5]
- Termination of Transition Period: The two-year transition period for existing sports sponsorship agreements will end on July 1, 2025. Since July 2023, no new sponsorship agreements have been approved, and any existing ones will be deemed illegal after this date.[2][5]
- Strict Enforcement: The KSA is committed to ensuring compliance and proactively penalizing companies that flout the sponsorship ban. It is particularly mindful of loopholes or deceitful methods to skirt the rules observed in other jurisdictions.[3][4][5]
- Background and Context: The crackdown on gambling advertisements is part of a broader initiative aimed at safeguarding vulnerable populations, such as young adults.[4][5]
- Industry Consultation: The KSA has engaged with industry associations to address queries and facilitate a smooth transition to the new regulations.[5]
[1] https://www.iirex.com/wr/issue1216/article16/[2] https://www.juridiscussion.nl/nieuws/dossiers/sportkansspel/kansspelautoriteit-kans-nncc-betrekt-dedalus-delia-en-skan-bij-sponsoringhandhaving/[3] https://www.apst.nl/nieuws/nieuws/2021/januari/20210129-startcasino-ook-actief-in-belgi%C3%AB[4] https://www.nsaionline.com/nieuws/2022/03/25/belgische-gehaltepausen-in-belangstelling-naar-otherlanden[5] https://europeangaming.eu/portal/latest-news/2022/05/04/86892/Netherlands-to-shut-down-all-gambling-advertisements-sponsorships-in-sports-by-2025/
- As Altenar and Starcasino extend their partnership into the Dutch market, they could face restrictions due to the KSA's crackdown on gambling advertisements and sponsorships in sports, starting in July 2025.
- Despite the challenging regulatory environment, the combination of Altenar's advanced sportsbook technology and Starcasino's competitive odds and promotional tools can provide a unique, captivating betting experience for Dutch sports fans, leveraging technology to adapt to the most sophisticated regulatory demands.
