Online Business Insights: Ephraim Chiozza of AdWiser GmbH shares essential lessons from McDonald's and other giants in e-commerce on what retailers should implement in their strategies.
In the ever-evolving e-commerce landscape, AdWiser GmbH founder Ephraim Chiozza is capitalizing on the trend by melding data-driven marketing strategies with psychology to help clients maximize results with minimal advertising budgets. Chiozza believes online retailers can take advantage of strategies employed by the fast-food industry, particularly self-order terminals (SOTs).
While SOTs may initially seem convenient for customers, they offer numerous benefits for the restaurants themselves. For instance, McDonald's Germany has seen a 15% increase in sales since implementing SOTs. Chiozza sees SOTs as a way to marry the comfort of online shopping with in-store success.
SOTs use psychology techniques to steer customers towards specific decisions. By mastering and effectively utilizing these techniques, businesses can increase sales per customer. To this end, Chiozza, with 15 years of marketing experience, involves data-driven marketing and sales psychology for e-commerce businesses across the German-speaking region.
Ephraim Chiozza shares insights from SOT success in brick-and-mortar stores to inform online retailers. Key takeaways include:
- Prominently highlighting expensive products while minimizing notice of prices.
- Strategically guiding the customer's gaze to increase product interest.
- Proactively suggesting additional products, such as through bundles or recommendations.
These strategies aim to maximize profits and can be directly applied to online shops. Expensive items should be placed at the top of the list, with contrasting cheaper options, to attract buyers. Bundles, upselling, and cross-selling offers also help increase sales per customer. Furthermore, offering gifts, popular add-ons, or bundles to customers during the shopping process encourages more purchases.
Emotional and psychological incentives should be integrated into the shopping experience, such as small animations at the time of purchase to trigger reward systems and encourage more purchases. Limited editions or time-limited offers can foster the perception of scarcity, promoting higher sales.
Finally, pricing strategy plays a crucial role in product purchases. By using small font sizes, prices with decimal points, and employing modern methods such as dynamic pricing, businesses can maximize profits.
If you are an online shop owner searching for ways to maximize your advertising budget, consider contacting Ephraim Chiozza from AdWiser GmbH for a free consultation.
[References omitted for brevity]
Press Contact:AdWiser GmbHE-mail: [email protected]: https://ad-wiser.ch/
Original Content by: AdWiser GmbHSource: news aktuell
- With the establishment of self-order terminals (SOTs) in brick-and-mortar stores demonstrating sales increases, online retailers can apply similar strategies to maximize profits, such as positioning expensive items at the top of the product list with contrasting, cheaper options to attract buyers.
- Incorporating psychological techniques, like highlighting products, guiding customer gaze, proactively suggesting additional products, and integrating emotional incentives, into the online shopping experience can help businesses increase sales per customer and foster the perception of scarcity, promoting higher sales.
