O2's AI 'Daisy' Keeps Scammers Busy, Protects Customers
O2 has launched an innovative AI-powered tool to combat mobile phone fraud. Named Daisy, this AI interacts with suspected scammers, keeping them on the line and away from potential victims. Last year, Virgin Media O2 blocked over £250m in suspected fraudulent transactions, demonstrating their commitment to customer safety.
Daisy, part of O2's 'Swerve the Scammers' campaign, uses a combination of AI models to engage scammers in real-time conversations without human intervention. A user, Daisy, has successfully kept fraudsters on calls for up to 40 minutes by discussing her family and hobbies. This strategy not only wastes the scammers' time but also helps O2 gather valuable information about their tactics.
O2 blocks millions of fraudulent texts and calls every month, providing a robust barrier against scams. The company encourages customers to forward suspicious calls and texts to 7726 for free, further aiding their efforts. Over half of British citizens have reported scam attempts through phone channels, highlighting the prevalence of the issue. More than two thirds of Brits are concerned about being targeted by fraud, with one in five experiencing a weekly attempt.
O2's Daisy AI is a significant step in combating mobile phone fraud. By keeping scammers engaged and away from customers, it enhances the security of millions of users. The tool is accompanied by new caller identification services and blocking measures, demonstrating O2's dedication to protecting customers from fraudulent activities.
