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Nike's Jordan Brand Honours Day of the Dead With New Sneaker Collection

The new collection honours the Day of the Dead tradition. Standout sneakers include the Air Jordan 4 Retro SE 'Somos Eternos', featuring a gold floral print and removable charms.

In this image there is a pair of shoes with red and blue combination which has some text on it and...
In this image there is a pair of shoes with red and blue combination which has some text on it and there is an object behind it.

Nike's Jordan Brand Honours Day of the Dead With New Sneaker Collection

Nike's Jordan Brand is honouring Latin culture once again with a new collection of Day of the Dead-themed sneakers. The range includes a Jordan 4 Retro SE 'Somos Eternos', set to hit stores this holiday season.

The Jordan 4 Retro SE 'Somos Eternos' is a standout in the collection. It boasts a Soft Pearl leather base adorned with a gold floral print, raw leather edges, and speckled jade accents. The metallic gold tongue tag bears skull and sun motifs, adding to its festive charm. The sneaker also comes with removable metallic gold charms for the laces, allowing wearers to customise their look. This special edition will retail for $230.

The collection isn't limited to the Jordan 4 Retro SE. It also features a Jordan 1 Low and a Jordan Session, both themed for the Day of the Dead. These sneakers join a legacy of Jordan Brand releases celebrating Latin culture, such as the Lucha Libre-themed Jordan 3 El Vuelo.

The Jordan 4 Retro SE 'Somos Eternos' is a vibrant addition to the Jordan Brand family, honouring the Day of the Dead tradition. With its unique design and customisable charms, it's sure to be a hit among sneaker enthusiasts. The collection is set to release this holiday season, with the Jordan 4 Retro SE retailing for $230.

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