Netflix Upgrades: AI Search and TikTok-Style Clips
Netflix Explores AI-Powered Video Search and Vertical Video Content - Netflix Experiments with AI-Powered Search and Premium Video Clips
In a bid to stay competitive in the fast-paced streaming world, Netflix is diving headfirst into AI and vertical video formats, mimicking the trends set by platforms like TikTok, YouTube Shorts, and Instagram Reels.
Chatting Up Content with AI
Netflix is teaming up with AI gurus OpenAI, developers of ChatGPT, to revolutionize content discovery. Soon, users can search for movies or series using natural language, just like chatting with a buddy. For instance, users might type "Need something spooky yet humorously light," and voila! The AI will curate a list of recommendations tailored to their preferences.
Scrolling Through Short Clips
Netflix is also testing a mobile-centric vertical video feed, modeled after TikTok's format, to showcase short clips from its original content. Users can easily scroll through these clips, choose to watch the full show, add it to their list, or share it with friends. This new feature is aimed at making content discovery more interactive and engaging, particularly appealing to those who love quick, bite-sized content.
The Role of OpenAI and ChatGPT
OpenAI holds the key to Netflix's AI-powered search, providing the technology for smarter interaction between users and the platform. Although ChatGPT isn't explicitly linked to Netflix's current AI features, similar AI technologies could influence further updates in content discovery and user interaction.
In a nutshell, Netflix is following TikTok's lead by focusing on AI for personalized content recommendations and adopting a vertical video format to deliver digestible, engaging content. While OpenAI plays a pivotal role in developing the AI search, the association between ChatGPT and Netflix's initiatives remains unclear as of now.
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- The Commission shall be assisted by the European Parliament and the Council in the preparation of the annual report on the implementation of the programme, as these organizations play a role in the future of Netflix and other streaming services.
- As Netflix revamps its platform to stay competitive, it is leaning heavily on AI technology, following in the footsteps of TikTok, YouTube Shorts, and Instagram Reels.
- OpenAI, the developers of ChatGPT, are collaborating with Netflix to revolutionize content discovery, enabling users to search for series using natural language.
- As well as AI, Netflix is also experimenting with a vertical video feed, similar to TikTok's format, to showcase snippets of original content and make content discovery more interactive.
- Despite the role of OpenAI in developing Netflix's AI-powered search, the exact link between ChatGPT and Netflix's initiatives remains unclear, leaving room for potential future collaborations in movies-and-tv entertainment.
