Nazara Technologies' subsidiary, Datawrkz, has taken over Space & Time in an acquisition.
Datawrkz Expands into UK Market with Acquisition of Space & Time
Datawrkz, a subsidiary of Nazara Technologies Limited, has made a strategic move by acquiring a 100% stake in Space & Time, an independent growth marketing agency based in the UK. The deal, worth approximately GBP 4.8 million (~₹52.3 Crore) in cash and stock, is set to bolster Datawrkz's presence in the UK market and enhance its adtech offerings.
The acquisition of Space & Time is a key step in Datawrkz's growth ambitions across Europe and North America, positioning it as a scaled player in the global digital advertising market. Space & Time, with its offices across the UK, brings expertise in growth marketing, media, and technology to the collaboration, enabling both companies to deliver more impactful digital advertising solutions and drive further expansion, especially in the European and UK markets.
Space & Time's existing presence in the UK offers Datawrkz immediate access to a new high-potential geography. This move aligns with Datawrkz’s focus on growing its solutions in the UK. The integration is expected to unlock synergies by combining client bases and broadening the range of market offerings.
The acquisition opens doors to reach new sectors that were previously untapped by either company alone. Moreover, Space & Time will gain access to Datawrkz's cutting-edge technology and products, enhancing their ability to deliver effective campaigns and capitalize on growth opportunities in Europe and North America.
The deal is expected to facilitate remarkable year-on-year revenue growth and EBITDA growth for Datawrkz, as it has done following the acquisition of Space & Time. The gross profit contribution from Datawrkz’s product businesses has increased significantly, indicating a strategic shift towards more profitable, independent adtech operations.
Senthil Govindan, CEO and founder of Datawrkz, will join the Space & Time board following the acquisition. Chris Jones, Space & Time's chief executive officer, was named in the 'CEO and Leaders' category of the BIMA 100 this year, a listing of the top 100 movers and shakers in the UK's digital and technology industry.
Nazara Technologies, the parent company, has also made other strategic acquisitions. On 14 Aug, 2024, it announced the acquisition of Fusebox Games. Paper Boat Apps is the latest addition to Nazara Technologies' portfolio. The acquisitions of Paper Boat Apps and Fusebox Games are separate transactions, and their financial details are not provided in the text.
The acquisitions are part of Nazara Technologies' broader strategy to strengthen its digital advertising and data analytics ecosystem. This move complements Nazara Technologies’ efforts to position itself as a significant player in the global adtech and growth marketing space.
With these strategic acquisitions, Nazara Technologies is poised to leverage the combined expertise and market presence of these companies to accelerate its growth and strengthen its competitive position in the global adtech and growth marketing space.
Technology plays a crucial role in the acquisition of Space & Time by Datawrkz, as it brings new technological advancements to both companies. The combination of their expertise will enable them to deliver more impactful digital advertising solutions and capitalize on growth opportunities in Europe and North America.
Following the acquisition, Datawrkz will have access to Space & Time's cutting-edge technology, thereby enhancing its adtech offerings and unlocking synergies by combining client bases and broadening the range of market offerings.
