Mysterious Rise in Media Coverage: MakeMyTrip - From Being Unknown to Gaining 1,800 Media Attention
MakeMyTrip boosts brand engagement through data-driven communication strategy
Sameer Bajaj, the head of corporate communications and affairs at MakeMyTrip, shared insights on the significance of data-driven communication during the India Communication Summit 2025.
In a year-long effort, MakeMyTrip endeavored to address the issue of insufficient headline presence, despite the company's considerable share of voice. A key strategy was the alignment of internal teams to generate unique insights and reports, fostering a cohesive message that resonated across various platforms.
Leveraging data analytics helped the company decipher customer behavior and preferences, enabling them to tailor messages for specific audience segments. This led to the development of content that was both engaging and relevant to their target demographic, bolstering the brand's media presence.
The campaign produced 1,800 media exposures without cost, marking a 50% surge in media visibility. An impressive 46% of the mentions were headline placements, bolstering the brand's credibility and engagement with travelers. Furthermore, the strategy instilled greater confidence among all stakeholders, beyond mere media outlets.
In conclusion, MakeMyTrip's strategy of data-driven communication effectively increased media engagement and visibility, using insights based on customer behavior to craft tailored messages resonating with their audience.
Sources:
- BE Staff, "All about the India Communication Summit 2025: Key Highlights", Business Standard, May 30, 2025
- The head of corporate communications and affairs at MakeMyTrip shared insights on the utilization of data-driven communication strategies during the India Communication Summit 2025, highlighting its importance in media engagement and visibility.
- In an attempt to address the issue of insufficient headline presence, MakeMyTrip utilized data analytics to decipher customer behavior and preferences, resulting in the creation of tailored messages for specific audience segments in the travel industry.
- The data-driven communication strategy employed by MakeMyTrip generated impressive results, with a surge of 50% in media visibility and 46% of headline placements, enhancing credibility among travelers.
- Beyond merely increasing media outlet confidence, MakeMyTrip's data-driven approach also instilled greater trust and engagement across various business sectors, including finance, technology, marketing, and advertising.
